Social Data Strategist

Dentsu; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading creative network in Manchester is seeking a Social Data Strategist to join their team. This role involves understanding audiences through social data, analyzing online conversations, and delivering insights for brand storytelling. Ideal candidates are passionate about social media with strong analytical skills. The position offers a full-time, permanent contract within an inclusive and collaborative environment.

Qualifications

• Strong analytical mindset with the ability to interpret data and extract meaning.
• Clear communicator who can turn insights into compelling narratives.
• Organised, proactive, and able to manage multiple priorities.

Responsibilities

• Monitor online conversations to uncover sentiment and emerging themes.
• Explore audience interests and behaviors across platforms.
• Support the development of strategic reports that tell a story.
• Track emerging trends and cultural moments.
• Keep tabs on competitor activity and identify opportunities.

Skills

Passion for social media, culture, and audience behavior

Strong analytical mindset

Comfortable using social listening and analytics tools

Clear communicator

Familiarity with major social platforms

Eager to learn and experiment

Organised and proactive

Tools

Brandwatch

GWI

Sprinklr

Job description

Role Purpose

We're looking for a curious, culturally attuned and insight-driven thinker to join our Social Media Strategy team as a Social Data Strategist. This role is ideal for someone who's passionate about understanding audiences, spotting trends, and using social data to shape creative and strategic thinking.

You'll help uncover what makes people tick online—translating platform behaviors, conversations, and performance metrics into actionable insights that guide brand storytelling, content development, and campaign strategy.

Key Responsibilities

Social Listening & Conversation Analysis

• Monitor online conversations to uncover sentiment, share of voice, and emerging themes.
• Identify cultural signals and audience reactions that can inform brand positioning and creative direction.

Audience & Community Insights

• Explore audience interests, behaviors, and affinities across platforms.
• Help build audience personas and map out passion points that drive engagement.

Strategic Reporting & Storytelling

• Support the development of weekly, monthly, and campaign reports that go beyond numbers—telling a story about what's working, why, and what to do next.
• Collaborate with strategists and creatives to turn insights into ideas.

Trendspotting & Cultural Intelligence

• Track emerging trends, platform updates, and cultural moments that brands can tap into.
• Share proactive inspiration with the wider team to fuel agile thinking and relevance.

Competitive & Industry Benchmarking

• Keep tabs on competitor activity and industry best practices.
• Surface opportunities for differentiation and innovation.

Collaboration & Knowledge Sharing

• Act as a connector between data and strategy—ensuring teams are equipped with the latest insights and platform developments.
• Contribute to brainstorms, creative reviews, and strategic planning sessions.

Qualifications & Skills

• A passion for social media, culture, and audience behavior
• Strong analytical mindset with the ability to interpret data and extract meaning
• Comfortable using social listening and analytics tools (e.g. Brandwatch, GWI, Sprinklr, etc.)
• Clear communicator who can turn insights into compelling narratives
• Familiarity with major social platforms and how people use them
• Eager to learn, experiment, and grow within a fast-paced, collaborative environment
• Organised, proactive, and able to manage multiple priorities

Working With Us

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

Inclusion & Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

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Location: Manchester - Bonded Warehouse

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent