Social & Creator Marketing Lead

Description This; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Private medical insurance

Annual bonus

Learning & development opportunities

Job summary

Nationwide is seeking a Social & Creator Manager to lead paid social and creator marketing, delivering strategies across Meta, TikTok, YouTube and emerging channels to strengthen brand awareness and business outcomes. You’ll work with media partners, agencies and internal teams to ensure cohesive, high-impact campaigns.

This hybrid role combines strategic thinking with hands-on execution, requiring strong collaboration across Customer & Communications and other functions to deliver integrated,

Qualifications

• Significant experience leading paid social and creator marketing for a major consumer brand.
• Deep expertise across social platforms, creator partnerships, influencer marketing and social-first content.
• Strong understanding of audience behaviours, digital culture and emerging social trends.
• Demonstrable experience integrating social and creator activity into broader marketing programmes.

Responsibilities

• Lead Nationwide's paid social and creator marketing activity to build brand awareness and advocacy.
• Oversee paid social planning, activation and optimization across key platforms with agencies.
• Shape Nationwide's creator and influencer approach with authentic partnerships.
• Inform investment decisions using audience insights and performance data.

Skills

Paid social marketing

Creator partnerships

Influencer marketing

Social platform knowledge

Strategic planning

Campaign leadership

Stakeholder management

Budget management

Creative judgement

Tools

Meta Ads Manager

TikTok For Business

YouTube Studio

Job description

Nationwide is seeking a Social & Creator Manager to lead paid social and creator marketing, delivering strategies across Meta, TikTok, YouTube and emerging channels to strengthen brand awareness and business outcomes. You’ll work with media partners, agencies and internal teams to ensure cohesive, high-impact campaigns.

This hybrid role combines strategic thinking with hands-on execution, requiring strong collaboration across Customer & Communications and other functions to deliver integrated,