Social & Content Lead

Milly Grace; Harrogate; Hybrid; GBP 42,000 - 50,000; Full time

Benefits offered by this job

Salary: £42k-£50k per year

Creative ownership and impact

Holidays: 25 days + bank holidays

Hybrid working: HQ 3 days, deep work 2

HQ near Pannal Train Station

Job summary

Milly Grace in Harrogate is seeking a Social & Content Lead to own our social channels and content strategy across Instagram and TikTok.

Working with the Founder, you will shape the brand's storytelling, produce authentic content, and manage freelance editors to keep our warm, high-quality aesthetic.

You will drive performance creative, test bold ideas, and engage a community of real women with a distinctive, waterproof jewellery line.

Qualifications

• 3+ years creating content for Instagram and TikTok.
• Experience directing and editing in CapCut or Adobe with warm captions.
• 1+ years of paid social and performance creative experience.

Responsibilities

• Shape the Brand Story: concept, film, edit, and share social-first content across Instagram and TikTok.
• Drive Performance Creative: ideate, script, test angles, static designs, UGC briefs, and short-form videos.
• Be Behind & In Front of the Camera: direct behind the camera and share authentic moments with the community.
• Guide & Collaborate: brief and manage freelance editors/creators to bring your vision to life.

Skills

Storytelling

Video editing

Content creation

Social strategy

Tools

CapCut

Adobe Creative Suite

Job description

Social & Content Lead

Location: Pannal, Harrogate | Date: August 2026

About Milly Grace

Milly Grace is one of the UK's fastest-growing jewellery brands, loved for our distinctive, high-quality waterproof pieces. We design for women who never want to take their jewellery off, because jewellery should be as ready for real life as the women who wear it.

Over the last 6 years, we've built an incredible, loyal community rooted in warmth, authenticity and strength. Now, we're looking for a visionary Social & Content Lead to lead our content, our social channels, and how Milly Grace shows up in the digital space.

The Opportunity

If you are a passionate creative who is ready to pour your energy into a single, cherished brand, this is your invitation. We're looking for someone excited to take the reins and make a lasting impact.

Working directly alongside our Founder, you'll have the creative trust, space, and autonomy to shape how Milly Grace shows up to the world across both organic social and performance creative.

You'll be the heartbeat of our content, conceptualising ideas, capturing authentic moments, bringing our launches to life, continuously learning and raising the bar to see the direct, meaningful impact of your work every single day.

What You'll Do

• Shape the Brand Story: Concept, film, edit, and share social-first content across Instagram and TikTok that feels engaging, genuine and scroll stopping.
• Drive Performance Creative: Ideate, script, and test new angles, static designs, UGC briefs, and short-form video formats. You'll create high-performing ads that reach hundreds of thousands of women.
• Be Both Behind & In Front of the Camera: Effortlessly shift from directing behind the camera to sharing authentic, behind‑the‑scenes moments, warehouse updates, and founder stories with our community.
• Guide & Collaborate: Brief and manage freelance editors and creators, helping them bring your creative vision to life while maintaining our warm, on‑brand aesthetic.

About You

• A Storyteller at Heart: You have 3+ years of experience creating content for Instagram and TikTok, with a natural instinct for what makes people feel connected to a brand.
• A Multitalented Creator: You love the whole process, from coming up with and directing the idea to editing in CapCut or Adobe and writing punchy, warm captions.
• Experienced in Performance Creative: You have 1+ years of experience in paid social and performance creative. You understand angles, hooks, statics, and UGC, and you love seeing your creative drive real performance.
• High-Agency: You thrive when given trust and total ownership. You don't sit back and wait for direction; you spot opportunities, test bold ideas, and take pride in owning outcomes.
• Warm & Personable: You naturally embody the welcoming and warm spirit of the Milly Grace brand and love engaging with a community of real women.

What We Offer

• Salary: £42,000 to £50,000 per year (depending on experience).
• True Creative Ownership: The freedom to test your ideas, shape our digital presence, and see your work make a visible, direct impact every single day.
• Holidays: 25 days annual leave, plus bank holidays.
• Hybrid Working: We thrive on the energy of creating together in person, spending 3 days a week at our HQ or on location, with 2 days for deep work flexibility.
• Location: Our Pannal/Harrogate HQ is a 2 minute walk from Pannal Train Station.

This is a hybrid role based at our HQ in Pannal, Harrogate. We are not seeking remote workers, freelancers or agencies.