Social Content Creator

BoF Careers; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic fashion brand in London is seeking a Social Content Creator to enhance their digital presence. The role involves creating engaging content for social media platforms like Instagram, YouTube, and TikTok. Ideal candidates will have experience in social content creation, an understanding of fashion, and proficiency in visual storytelling. The position offers flexible working arrangements and generous employee benefits.

Benefits

33 days annual leave

Flexible working hours

Work from home day

Generous Staff Discount

Annual Volunteer Day

Eye Care Vouchers

Biannual company parties

Qualifications

• 1-2 years experience in social content creation.
• Experience with fashion or lifestyle brands.
• Knowledge of fashion styling and trends.

Responsibilities

• Create and edit original content for social media platforms.
• Transform product features into engaging educational content.
• Engage authentically with the community online.

Skills

Native understanding of Instagram

Visual storytelling

Shooting and editing content

Translating product details into narratives

Fashion content understanding

Job description

We have an exciting opportunity at With Nothing Underneath for a creative social content creator to join our team and help shape our digital channel. The successful candidate will be instrumental in bringing our products to life through engaging, platform-native content that resonates with our growing community. Working as part of our digital and marketing team, you will help grow the visual storytelling of WNU across our social channels.

Overview

The Social Content Creator will be working collaboratively with the wider digital and marketing team. This role will focus on creating authentic, engaging content that showcases WNU's shirting, knitwear, trousers and outerwear collections. As one of The Times 100 fastest growing companies in the UK, we are looking for someone who combines creative flair with social media savvy to capture our brand's essence and translate it into content that educates, inspires and connects with our audience. You'll bring a natural understanding of what works on Instagram, YouTube and TikTok, turning product features into shareable moments and customer insights into content opportunities.

Responsibilities And Duties

Content Creation

• Shoot and edit original social content across Instagram (Reels, Stories, Posts), YouTube, and TikTok
• Transform product features into engaging educational content (styling guides, fabric education, fit tutorials, care instructions)
• Convert customer questions, feedback and reviews into shareable, relatable content that drives engagement
• Identify and jump on emerging trends, adapting them authentically for our brand
• Create behind-the-scenes content showcasing our design process and craftsmanship
• Collaborate with our in-house videographer on longer-form content projects
  
  

Strategy & Community

• Monitor social conversations and identify content opportunities from community insights
• Stay ahead of platform updates and best practices across Instagram, YouTube and TikTok
• Contribute to content calendar planning and campaign ideation
• Engage with our community authentically and in real-time
• Analyze content performance and use insights to inform future content
  
  

Essential

What We're Looking For

• Native understanding of Instagram, YouTube and TikTok - you know what works because you're already creating it
• Natural eye for visual storytelling and aesthetic composition
• Confidence shooting and editing content using mobile and/or camera equipment
• Ability to translate product details into compelling social narratives
• Understanding of fashion content that resonates with audiences
• Self-starter mentality with ability to move quickly from idea to execution
  
  

Ideal

• 1-2 years experience in social content creation (brand, agency, or freelance)
• Experience working with fashion or lifestyle brands
• Knowledge of fashion styling and trends
• Understanding of social analytics and what drives engagement
  
  

What Success Looks Like

• Creating content that genuinely connects with our audience and drives community growth
• Building an engaged network of influencers who authentically represent our brand
• Consistently producing platform-native content that performs above benchmarks
• Translating customer insights into content that answers their needs
• Staying ahead of trends while maintaining brand authenticity
  
  

Employee Benefits

• 33 days annual leave for full time employees (25 days holiday + 8 bank holidays)
• Flexible working hours
• Work from home day
• Generous Staff Discount
• Annual Volunteer Day
• Eye Care Vouchers
• Biannual company parties and at least one company away day
  
  

To apply please email [e-mail] with a cover letter and a CV.