Social Commercial Director

Warner Bros. Entertainment; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company at the forefront of the digital revolution as a Director of Social – Commercial. This role offers an exciting opportunity to lead social strategy across various verticals, including News and Sports. You will be responsible for developing innovative monetization strategies, mentoring talent, and collaborating with cross-functional teams to drive impactful results. With a focus on data-driven storytelling and client engagement, you will play a pivotal role in shaping the future of social media within a globally recognized brand. If you are passionate about social media and ready to make a difference, this position is for you.

Qualifications

• 6+ years in social media with agency, publisher, or brand experience.
• 3+ years of team management experience.
• Strong analytical skills for actionable insights.

Responsibilities

• Lead social strategy and monetization efforts.
• Mentor young talent in paid social activation.
• Develop thought leadership for client recommendations.

Skills

Social Media Strategy

Client Relations

Data Analysis

Team Management

Campaign Management

Communication Skills

Tools

Facebook Ads Manager

Google Ads

Snapchat Ads

TikTok Ads

Twitter Ads

Social Analytics Tools

Job description

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

CNN International Commercial (CNNIC) is looking for a highly motivated, analytical and media savvy individual for Director of Social – Commercial across the predominantly News but also ENTS, Sports, and Influencer verticals at WBD.

The Social Amplification team is a wholly owned social agency within CNNIC that handles major advertiser-sponsored campaigns across CNN International and other sports and ents brands within WBD. The ideal candidate has client-facing sales experience, experience running paid social and emerging platforms media campaigns, and a background in strategic operations built to maximize growth and innovation.

What part will you play?

Responsibilities:

Lead the social strategy and monetization and provide broad oversight as well as detailed guidance and support as needed.

Develop and standardize business operations and safeguard best practices are adhered to throughout the team.

Ensure Social Monetization team upholds a high standard of client service through data-driven storytelling and actionable performance insights.

Work hand in hand with our global branded content studio feeding insights to create content our audiences engage with and provide insight to our clients

Grow and mentor young talent on paid social activation, performance analysis, industry trend reporting, and client relations; serve as a resource for first-time managers and first-time client-direct professionals.

Act as a strategic stakeholder to Sales, Marketing Solutions, Editorial, and senior leadership to ideate on unique client opportunities and develop social/off-platform first packages to drive incremental results and revenue.

Develop vertical-specific thought leadership to inform client recommendations and shape strategic initiatives.

Identify and explore new platforms, products, and industry trends to keep up to date and on the cutting edge of the consistently evolving social /off-platform ecosystem.

In conjunction with broader Social Amplification team, ensure new products meet marketplace demand and align with overall network / vertical strategy.

Be an active leader in overall operations across the broader digital operations and strategy team

What do we require from you?

Qualifications:

6+ years’ experience working in social media, either on the agency, publisher or brand side with deep understanding of major social media platforms

3+ years’ experience managing a team

Experience navigating a large, matrixed organization; skilled in evaluating and rethinking pre-established processes and procedures

Proficiency planning, executing, and managing campaigns using Facebook Ads Manager & Power Editor, Google, Snapchat, TikTok, and Twitter Ads etc

Extensive knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, etc.)

Working knowledge of one or more social analytics & insights tools (Sprinklr, Canvs, Shareablee, etc)

Exceptional analytic, critical thinking, and quantitative skills, with the ability to translate deep learnings into actionable recommendations

Familiarity creating reports and dashboards; utilizing all relevant data to inform decisions across internal and external stakeholders.

Excellent verbal, written, and overall communication skills

Exceptional attention to detail. Excellent project management skills and highly organized.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [e-mail].

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

See what it’s like to work at CNN! Follow us on Instagram , Twitter and Facebook .

CNN International Commercial (CNNIC) is looking for a highly motivated, analytical and media savvy individual for Director of Social – Commercial across the predominantly News but also ENTS, Sports, and Influencer verticals at WBD.

The Social Amplification team is a wholly owned social agency within CNNIC that handles major advertiser-sponsored campaigns across CNN International and other sports and ents brands within WBD. The ideal candidate has client-facing sales experience, experience running paid social and emerging platforms media campaigns, and a background in strategic operations built to maximize growth and innovation.

What part will you play?

Responsibilities:

• Lead the social strategy and monetization and provide broad oversight as well as detailed guidance and support as needed.

  • Develop and standardize business operations and safeguard best practices are adhered to throughout the team.

  • Ensure Social Monetization team upholds a high standard of client service through data-driven storytelling and actionable performance insights.

  • Work hand in hand with our global branded content studio feeding insights to create content our audiences engage with and provide insight to our clients

  • Grow and mentor young talent on paid social activation, performance analysis, industry trend reporting, and client relations; serve as a resource for first-time managers and first-time client-direct professionals.

• Act as a strategic stakeholder to Sales, Marketing Solutions, Editorial, and senior leadership to ideate on unique client opportunities and develop social/off-platform first packages to drive incremental results and revenue.

• Develop vertical-specific thought leadership to inform client recommendations and shape strategic initiatives.

• Identify and explore new platforms, products, and industry trends to keep up to date and on the cutting edge of the consistently evolving social /off-platform ecosystem.

• In conjunction with broader Social Amplification team, ensure new products meet marketplace demand and align with overall network / vertical strategy.

• Be an active leader in overall operations across the broader digital operations and strategy team

What do we require from you?

Qualifications:

• 6+ years’ experience working in social media, either on the agency, publisher or brand side with deep understanding of major social media platforms

• 3+ years’ experience managing a team

• Experience navigating a large, matrixed organization; skilled in evaluating and rethinking pre-established processes and procedures

• Proficiency planning, executing, and managing campaigns using Facebook Ads Manager & Power Editor, Google, Snapchat, TikTok, and Twitter Ads etc

• Extensive knowledge of paid social landscape, including optimization techniques and strategies, bidding models, tracking techniques, targeting options, KPIs, and ad units across variety of social platforms (Facebook, Twitter, YouTube, Instagram, Snapchat, TikTok, etc.)

• Working knowledge of one or more social analytics & insights tools (Sprinklr, Canvs, Shareablee, etc)

• Exceptional analytic, critical thinking, and quantitative skills, with the ability to translate deep learnings into actionable recommendations

• Familiarity creating reports and dashboards; utilizing all relevant data to inform decisions across internal and external stakeholders.

• Excellent verbal, written, and overall communication skills

• Exceptional attention to detail. Excellent project management skills and highly organized.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [e-mail].

About the company

WARNER BROS. is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms. A WarnerMedia Company, the fully integrated, broad-based Studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.