Social Commerce Manager, TikTok

Tangle Teezer Ltd; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Flexible hours

Hybrid work

Salary from £40k

Bonus 10%

27 days holiday

Volunteer days

Work from anywhere

Pet friendly office

Medical cash plan

Enhanced family policies

Meeting-free Fridays

Early finish 4pm

Job summary

Tangle Teezer is seeking a Social Commerce Manager to launch and own our TikTok Shop presence. You will manage P&L, coordinate with paid media and creator partners, and shape a mobile-first storefront that converts social reach into revenue.

You will source creators, guide their creative direction, optimise assets, and feed data-driven insights to our in-house social team. A proactive self-starter who enjoys testing new formats will thrive.

Qualifications

• Direct knowledge of TikTok Shop Seller Center and affiliate plans.
• Experience managing a digital retail budget or P&L.
• Experience running Spark Ads and scaling paid spend behind UGC.
• Background in sourcing creators and coaching talent.
• Strong organisational and project management skills.
• Excellent communication and agency management experience.

Responsibilities

• P&L management and storefront trading on TikTok Shop.
• Set up Seller Center, inventory forecasting, promotions calendar.
• Develop mobile-first PDPs and shoppable videos to maximise conversion.
• Source creators, brief and coach for direct sales.
• Analyse creator content performance and provide feedback.
• Manage affiliate programs and long-term brand advocacy.
• Collaborate with paid media and whitelisting strategies.
• Deliver conversion insights to in-house organic social team.

Skills

TikTok Shop Seller Center

Affiliate networks

P&L management

Spark Ads

Creator outreach

Content coaching

Project management

Communication skills

Job description

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type - from straight to coily - and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.

Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

Who are we?

Helping you have healthy hair has been our mane goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence. So, you can take on whatever tangles come your way.

The Role

We’re looking for a Social Commerce Manager to join our growing e-comm team to set-up, launch and manage TikTok Shop. This role sits at the critical center of full-funnel marketplace trading, performance marketing, and creator network management.

As we launch this new channel, you will support the Head of E-Comm with the TikTok Shop P&L, balancing retail sales margins against advertising spend, affiliate commission tiers, and creator sample costs. As well as sourcing creators, guiding their creative direction through a performance feedback loop, whitelisting winning assets, optimising mobile-first PDPs, and feeding data-driven conversion insights back to our in-house organic social team to turn community reach into commercial revenue.

In this role you will get to manage:

P&L & storefront trading

• P&L management: Set-up and optimise total TikTok Shop financials, balancing gross sales against ad spend, sample costs, and affiliate payouts.
• Commercial variables: Set and adjust tier-based affiliate commission rates and in-app promotional discounts to protect product margins.
• Storefront operations: Set-up and manage the TikTok Shop Seller Center, including inventory forecasting, custom product bundling, and the promotional calendar.
• PDPs: Work with in-house creative on mobile-first image carousels, variant options, and embedded shoppable videos to maximise conversion.
• Logistics & shop health: Partner with warehouse teams to meet TikTok’s dispatch and shipping SLAs.
• Sourcing: Identify, outreach to, and onboard creators with high-converting audience data.
• Creative direction: Brief creators with native frameworks, defining the exact visual hooks, pain points, and calls-to-action (CTAs) that drive sales.
• The feedback loop: Analyse creator content performance and provide data-led feedback to iterate on their style.
• Affiliate management: Turn top-performing affiliates into long-term brand advocates

Paid media & whitelisting strategy

• Whitelisting & spark ads: Monitor affiliate and organic video metrics in real-time. Secure creator authorisation codes for winning content and deploy paid ad spend behind them.
• Budget optimisation: Allocate ad spend dynamically between video shopping ads and live shopping ads to scale revenue while maintaining efficient

In-house organic team collaboration

• Insights bridge: Deliver conversion data to the in-house social media team, explaining why certain creator hooks or ads converted viewers into customers so they can replicate those wins on the main brand account.
• Funnel optimization: Partner with the organic team to ensure all brand content utilizes correct product tagging, clear checkout paths, and strategic comment moderation that drives buyer intent.

What we are looking for in you:

• Direct knowledge of the TikTok Shop Seller Center, affiliate network plans and shop compliance metrics.
• Experience managing a digital retail budget or channel P&L, with a clear understanding of margins, platform fees, and marketing cost structures.
• Experience running Spark Ads, scaling paid spend behind UGC, and managing creator content codes.
• Background in sourcing creators, managing product sample logistics, and coaching talent to optimise creative hooks for direct sales.
• Strong organisational and project management skills.
• Excellent communication skills and agency management experience.
• Proactive, detail-oriented and thrives in a fast-paced environment.

What it means to be part of Tangle Teezer:

At Tangle Teezer, being part of our PAC means being Proud, Authentic, and Championing each other every day.

• Proud: We are passionately proud to do things differently, so we perform brilliantly-just like our hair tools.
• Authentic: We welcome everyone as they are, we bring our true selves to work and show up as who we want to be.
• Champion: We are champions of one another, our brand, and our environment.

Join us and embrace these values to help create, innovate, and deliver products that people love—together.

The Good Stuff:

For all your hard work and dedication, we have fantastic rewards for you –

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary from £40k
• Performance-related bonus of 10% based on annual salary
• 27 days holiday, with the option to buy holiday days
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you
• Enhanced family policies
• Medical cash plan for everyday healthcare needs
• Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!
• Pet friendly office. Bring your furry friend to work with you!

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.