Social Commerce Director

Publicis Groupe; London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing agency in London is seeking a Social Commerce & Retail Operations Director to drive their strategy across emerging social commerce channels, particularly TikTok Shop. This role involves managing operations, optimizing content, and analyzing performance metrics, requiring deep expertise in social commerce and digital marketing. Join us to make a significant impact on the business trajectory.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS

FAMILY FRIENDLY POLICIES

FLEXIBLE WORKING

GREAT LOCAL DISCOUNTS

Qualifications

• Proven success in driving growth and campaign performance across TikTok and Meta.
• Experience with retail operations and cross-functional team collaboration.
• Creative, solutions-focused, and comfortable in fast-paced environments.

Responsibilities

• Develop and implement social commerce strategies on TikTok Shop.
• Manage daily operations of social commerce shops across platforms.
• Track and analyze performance metrics and provide insights for improvement.
• Act as a liaison between creative, media, and logistics teams.

Skills

Experience managing TikTok Shop

Strong data analysis skills

Digital marketing and paid media skills

Excellent communication skills

Job description

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.

Job Description

We are seeking a forward-thinkingSocial Commerce & Retail Operations Directorto lead and expand our Commerce proposition across emerging social commerce channels, with TikTok Shop as a core pillar

This pivotal role will be instrumental in driving our multi-platform social commerce strategy, leveraging livestream shopping, influencer partnerships, and shoppable content to maximise growth, engagement, and sales. You will work cross-functionally with marketing, creative, and e-commerce teams to deliver seamless, innovative campaigns and shopping experiences. The ideal candidate brings deep expertise in social commerce, TikTok Shops, a passion for digital storytelling, and a proven track record of building revenue through social platforms.

You will work cross-functionally with marketing, creative, and e-commerce teams to deliver seamless, innovative campaigns and shopping experiences. This position also requires the ability to apply a deep understanding of digital shelf operations, supporting organic performance and sales across various retailer and marketplace platforms. It presents a unique opportunity to build comprehensive expertise across both social media and broader retail disciplines, fostering a well-rounded skill set in commerce, accelerating professional growth, and preparing you for future leadership in the dynamic digital commerce space. This new role offers a huge opportunity to have a real impact on the trajectory of the business, marking a career-defining moment for the right individual.

Responsibilities

Social Commerce Strategy & Campaign Execution

• Develop and implement end-to-end social commerce strategies, especially on TikTok Shop.
• Lead product launches, live events, and promotional campaigns tailored to e-commerce trends.
• Align campaigns with influencer, marketing, and paid media efforts to drive conversion.

Shop Operations & Content Optimisation

• Manage daily operations of social commerce shops across platforms.
• Oversee product listings, content quality, inventory coordination, and fulfilment accuracy.
• Optimise digital shelf presence with strong PDPs, visuals, and SEO tactics.

Performance Measurement & Insight Reporting

• Track and analyse performance metrics (sales, conversion, paid media).
• Provide strategic insights and recommendations to improve campaign ROI and customer retention.
• Deliver regular reports and testing strategies for continuous improvement.

Stakeholder Management & Cross-Team Collaboration

• Act as a key liaison between creative, media, SEO, and logistics teams.
• Ensure alignment between social commerce efforts and broader brand/e-commerce goals.
• Build trust with clients and internal stakeholders, delivering high-quality, on-time outputs.

Platform Expertise & Innovation

• Maintain in-depth knowledge of TikTok, Meta, and digital shelf trends and policies.
• Act as an internal advisor on best practices across social commerce platforms.
• Apply insights from market dynamics to identify new growth or innovation areas.

Internal Growth & Opportunity Development

• Identify and pitch new social commerce opportunities to internal teams and clients.
• Lead knowledge sharing on category and platform trends (e.g., Beauty vertical).
• Support new business development and drive incremental revenue within existing scopes.

Qualifications

• Experience managing TikTok Shop or similar e-commerce platforms, with strong knowledge of tools, backend systems, and promotional features.
• Proven success in driving growth, revenue, and campaign performance across TikTok and Meta through strategic execution.
• Skilled in digital marketing and paid media, including TikTok ads, influencer and affiliate partnerships.
• Strong data analysis skills with the ability to turn insights into actionable improvements.
• Experience with retail operations (e.g., Amazon Vendor/Seller Central) and cross-functional team collaboration.
• Excellent communication, content, and project management abilities; creative, solutions-focused, and comfortable in fast-paced environments.

Additional Information

Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of ourbenefits will be shared when you join us!

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Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).