Social and Content Manager

Whalar; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A creative education company in London is seeking a Social and Content Manager to drive content evolution across social media platforms. This role involves managing Instagram, TikTok, and YouTube while also developing content strategies and supporting podcast production. The ideal candidate has over 3 years of experience in social media management and a passion for storytelling and education. Competitive benefits and a dynamic work environment are offered.

Benefits

Private medical insurance

Health cash plan

25 days of PTO + Sick days + Winter break

Monthly phone/internet reimbursement

Home office allowance

Enhanced maternity (22 weeks)/paternity (16 weeks) leave

Social Programs (ERGs)

Qualifications

• 3+ years of experience in social media management, content creation, or digital marketing.
• Strong understanding of Instagram, TikTok, and YouTube, including content trends and platform algorithms.
• Proven ability to create high-performing short-form content from long-form assets.

Responsibilities

• Own and evolve social media strategy across Instagram, TikTok, and YouTube.
• Plan, create, and publish compelling short-form content from courses, events, and podcasts.
• Manage day-to-day social publishing, including scheduling, posting, and community engagement.

Skills

Social media management

Content creation

Digital marketing

Community engagement

Writing and editing

Job description

Work Location: London, UK (3 days on-site in Soho)

Start Date: ASAP

The Business of Creativity, part of Whalar Group , is an education and consultancy hub dedicated to helping individuals and organizations unlock their creative potential. We exist to champion imagination as the most valuable skill of the future. Through expert-led courses, thought leadership, live events, community engagement, and bespoke consultancy, we help people and brands harness creativity as a powerful force for transformation. Our offering spans learning, leadership, connection, and counsel, designed to liberate creativity in a world increasingly shaped by automation. Learn more at businessofcreativity.com .

About the role:

We’re looking for a sharp, imaginative and hands-on Social and Content Manager to drive the next phase of our content evolution. This role goes beyond social media, while you’ll own our presence across Instagram, TikTok and YouTube, you’ll also help shape our broader content strategy. From curating our weekly newsletter, to launching our debut podcast series, you’ll be at the forefront of building an ambitious, multi-format content ecosystem. You’ll also play a supporting role in product, collaborating with our Online Learning Director to bring our courses to life across video, platform and marketing touchpoints. This is an opportunity for a creative all-rounder with a passion for storytelling, AI, education and brand-building to shape the voice and vision of a fast-growing creative education company.

Here’s what you’ll do day to day:

• Own and evolve our social media strategy across Instagram, TikTok, and YouTube, with a focus on growth and engagement.
• Plan, create, and publish compelling short-form content from our courses, events, podcast, and newsletter.
• Manage day-to-day social publishing, including scheduling, posting, and community engagement.
• Monitor platform trends and test new formats (e.g. Reels, Shorts, TikTok trends) to optimize performance.
• Build meaningful audience relationships and turn followers into loyal fans.
• Reimagine and write our weekly newsletter using AI tools and archived content, maintaining consistent tone and alignment with brand goals.
• Collaborate with the founding team to deliver newsletter content that supports launches and drives engagement.
• Support the production of our podcast series—handling planning, guest coordination, and post-production workflows.
• Develop creative promotion strategies for the podcast across all platforms.
• Assist in developing new online courses and repurposing course content for marketing across web, social, and email.

Here’s what we’re looking for:

• 3+ years of experience in social media management, content creation, or digital marketing.
• Strong understanding of Instagram, TikTok, and YouTube, including content trends and platform algorithms.
• Proven ability to create high-performing short-form content from long-form assets like courses, podcasts, and events.
• Experience building and engaging online communities with a conversational, authentic tone.
• Exceptional writing and editing skills, with the ability to craft engaging newsletters and social copy.
• Familiarity with AI tools for content generation or optimization is a plus.
• Experience supporting podcast production, including scheduling, guest coordination, and promotion.
• Comfortable working cross-functionally with creatives, founders, and producers to align content with brand and business goals.
• Organized and detail-oriented, with the ability to manage multiple content streams and deadlines.
• A passion for creativity, storytelling, and helping turn ideas into shareable, impactful content.

Our values:

At Whalar Group, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar Group since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. Learn more .

Our benefits and perks:

• Private medical insurance
• Health cash plan
• 25 days of PTO + Sick days + Winter break
• Monthly phone/internet reimbursement
• Home office allowance
• Enhanced maternity (22 weeks)/paternity (16 weeks) leave
• Social Programs (ERGs)

Whalar Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

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