Social and Content Manager

Kerridge Commercial Systems; Leeds; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A software solutions provider in Leeds is seeking a Marketing Manager to drive organic growth through compelling content strategies. The role includes creating engaging narratives and designing lead-nurturing campaigns to generate quality leads in the field service industry. The company offers a hybrid work model, combining office and remote work, and values innovative solutions to enhance business efficiency.

Benefits

Flexible working hours

Professional development opportunities

Collaborative work environment

Qualifications

• Proven track record of driving organic traffic growth through content marketing.
• Experience with marketing automation platforms.
• Excellent writing and editing skills.

Responsibilities

• Own our content strategy and execution across all channels.
• Create engaging, SEO-optimized content.
• Design and implement effective lead-nurturing campaigns.

Skills

Content marketing

SEO optimization

Lead generation

B2B marketing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Pardot

Salesforce CRM

Semrush

Job description

Social network you want to login/join with:

"At Klipboardwe've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Kerridge Commercial Systems (KCS) has become Klipboard, and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management.

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively. For this role you will focus on revolutionising how field service businesses operate. Our powerful SaaS platform is turning inefficiencies into tangible revenue for customers across the globe – and we need a demand generation leader who can accelerate our expansion.

Our passion is to provide customers with an advantage in their incredibly competitive world. We have done this so far by providing flexible, industry specific solutions; software, technology, advice, guidance and expertise built over 40 years of servicing their specific market. Great Software solutions don’t happen without great people. We have the best software solutions for our market because we have the best people.

Kerridge Commercial Systems (KCS) has become Klipboard, and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management.

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively. For this role you will focus on revolutionising how field service businesses operate. Our powerful SaaS platform is turning inefficiencies into tangible revenue for customers across the globe – and we need a demand generation leader who can accelerate our expansion.

Our passion is to provide customers with an advantage in their incredibly competitive world. We have done this so far by providing flexible, industry specific solutions; software, technology, advice, guidance and expertise built over 40 years of servicing their specific market. Great Software solutions don’t happen without great people. We have the best software solutions for our market because we have the best people.

Why Join Klipboard?

Growth & Impact

• Significant investment into the team and marketing budget
• Be part of a success story transforming field service management worldwide
• Make a visible impact on a business helping thousands of companies operate more efficiently
• Play a key role in shaping our demand generation strategy
• Work with a highly experienced, entrepreneurial team dedicated to innovation
• Collaborative and dynamic environment focused on customer success
• Hybrid working arrangement (3 days in our Leeds office, 2 days remote)
• Professional development opportunities to grow your career

Key Responsibilities:

As our new Marketing Manager, you'll drive Klipboard's organic growth by owning our content strategy and execution across all channels. You'll create compelling narratives that resonate with our target audience in the trades and field service industries, turning complex field service management challenges into clear, benefit-focused solutions. This role sits at the intersection of creative storytelling and data-driven decision-making. Working directly with our CMO and supported by our talented marketing team of 8 specialists, you'll play a crucial role in generating the quality leads that fuel our continued expansion.

What You'll Do

Lead Generation & Nurturing

• Design and implement effective lead-nurturing campaigns that convert prospects into customers
• Collaborate with the sales team to align marketing content with sales enablement needs
• Create and optimise conversion-focused content for each stage of the buyer journey
• Track, measure, and optimise campaign performance against revenue targets
• Develop and execute a comprehensive content strategy that drives our marketing funnel and business objectives
• Create engaging, SEO-optimised content across multiple formats (blog posts, whitepapers, case studies, email campaigns, social media)
• Translate technical features into clear benefit statements that speak directly to our customers' pain points
• Maintain our approachable yet professional brand voice across all content initiatives
• Leverage AI tools effectively whilst maintaining quality and authenticity

SEO & Technical Optimisation

• Partner with our Marketing Director to drive our SEO strategy, including keyword research, content optimisation, and performance tracking
• Use tools like Semrush and GA4 to identify opportunities, monitor rankings, and measure content performance
• Implement technical SEO best practices and optimise existing content for improved search visibility
• Provide regular reporting on content performance and SEO metrics

Skills, Knowledge and Experience:

Experience & Skills

• Proven track record of driving organic traffic growth through content marketing, preferably in B2B SaaS or technology sectors
• Strong understanding of full-funnel marketing approaches and generating results in niche markets
• Excellent writing and editing skills with a portfolio that demonstrates your ability to translate complex concepts into compelling narratives
• Experience with marketing automation platforms (Pardot, Intercom) and CMS systems
• Data-driven mindset with experience in content performance analysis and reporting
• Management experience at a senior level

Preferred Qualifications

• Experience in the trades, field service, or job management industries
• Knowledge of B2B sales processes
• Familiarity with Salesforce CRM, Pardot, Hubspot, or Intercom
• Understanding of marketing analytics and attribution modelling

Personal Qualities

• Strategic thinker with strong analytical skills
• Creative storyteller who can translate technical concepts into compelling campaigns
• Self-motivated with excellent time management skills
• Results-oriented with a focus on measuring and improving performance
• Excellent communicator who can collaborate effectively across departments

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!

To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.