Social and Content Lead

OLIVER Agency; Kingston upon Thames; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading marketing agency is seeking a talented Social and Content Lead to drive engagement for Personal Care brands across UK and European markets. The role involves leading a team and crafting innovative strategies that marry cultural insight with commercial success while promoting sustainability and social equity. This hybrid position is ideal for someone looking to influence brand presence in the digital landscape.

Qualifications

• 6-8 years in senior social media leadership with consumer brands.
• Expertise in managing integrated campaigns across major social platforms.
• Strong ability to translate insights into measurable outcomes.

Responsibilities

• Define and execute content strategies for Personal Care brands.
• Lead and mentor a team of Social Media Managers and Content Creators.
• Integrate GenAI technologies in creative outputs.

Skills

Strategic thinking

Team Leadership

Cultural Insight

Social Media Management

Campaign Management

Presentation Skills

Environmental Responsibility

Tools

Sprinklr

Hootsuite

Meltwater

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Social and Content Lead

Location:Kingston upon Thames, England, United Kingdom (Hybrid)

About the role:

Working in partnership with our client, You'll be the strategic architect behind content that connects iconic brands with contemporary culture. Based in Kingston, UK with hybrid working arrangements ( min. 2 days per week on-site), you'll oversee social strategy and execution for beloved P ersonal C are products across UK and European markets. Your strategic vision will transform brand messaging into cultural currency, ensuring our products don't just participate in conversations but help define them.

You'll be the strategic orchestrator behind social-first approaches that elevate brand presence in the digital landscape. Working at the intersection of cultural relevance and commercial objectives , you'll translate consumer insights into compelling content strategies that resonate with diverse audiences. We're looking for someone who can identify golden opportunities within cultural movements, finding innovative ways to embed our brands authentically into the conversations that matter. Success means building a cohesive social ecosystem where creativity, cultural relevance and commercial results work in perfect harmony.

What you will be doing:

• Define and execute ambitious content strategies that position P ersonal C are brands at the heart of cultural conversations
• Lead and mentor a talented team of Social Media Managers, Content Creators, Influencer Managers
• Create frameworks and guidelines that ensure consistent quality across always-on content, influencer partnerships and reactive moments
• Spearhead the integration of GenAI technologies that enhance creative outputs while maintaining brand authenticity
• Collaborate with insights and analytics teams to continuously optimise performance and apply learnings
• Transform client briefs into innovative social approaches that deliver against both brand and commercial objectives
• Shape the evolution of our social offering as platforms and audience behaviours evolve
• Stay ahead of emerging cultural trends to maintain our brands' cultural relevance
• Deliver work that builds measurable brand love while driving commercial performance
• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues

What you need to be great in this role:

• A track record demonstrating 6-8 years of success in senior social media leadership, with strong experience across consumer brands or content-focused agencies
• Strategic thinking that connects cultural insights to measurable business outcomes
• Proven ability to lead diverse teams while maintaining excellence in fast-paced environments
• Expertise in enterprise-grade social management platforms (Sprinklr, Hootsuite, Meltwater or similar)
• Experience managing integrated campaigns across Instagram, TikTok, YouTube and emerging platforms
• A talent for translating complex strategic thinking into clear, compelling presentations
• The ability to influence senior stakeholders with confidence and authority
• An eye for cultural movements before they become mainstream trends
• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role

Req ID: 13119
#LI-JS1 #LI-director #LI-Hybrid

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.