Social Analytics & Creative Insights Lead

3Search; Greater Manchester; On-site; GBP 32,000 - 46,000; Full time

Job summary

3Search is seeking a Social Media Analyst to turn platform performance into actionable recommendations across LinkedIn, TikTok and Instagram. You will collaborate with social managers, content creators and leadership to shape social activity strategy and improve campaign effectiveness.

The role focuses on turning data into clear, practical guidance on creative hooks, themes and audience engagement, with a strong emphasis on B2B and travel KPIs and measurable growth.

Qualifications

• Proven experience in social media analytics, digital media strategy or a highly data-focused research environment.
• Strong knowledge of native analytics across LinkedIn, TikTok and Instagram, plus social listening or data-visualisation platforms.
• Excellent data storytelling skills, with the ability to turn complex findings into clear, compelling presentations.
• Understanding of B2B and travel-related KPIs, including the distinction between brand awareness and direct product adoption.
• A collaborative, proactive approach and genuine interest in using data to strengthen creative work.

Responsibilities

• Transform social performance data into clear insights and creative recommendations.
• Monitor and interpret performance across LinkedIn, TikTok and Instagram.
• Compare organic content with major campaigns to identify performance opportunities.
• Analyse out-of-network reach to uncover topics attracting new audiences.
• Translate platform data into practical guidance around creative hooks and audience engagement.

Skills

Social media analytics

LinkedIn analytics

TikTok analytics

Instagram analytics

Data storytelling

Tools

Social listening tools

Data visualisation tools

Job description

3Search is seeking a Social Media Analyst to turn platform performance into actionable recommendations across LinkedIn, TikTok and Instagram. You will collaborate with social managers, content creators and leadership to shape social activity strategy and improve campaign effectiveness.

The role focuses on turning data into clear, practical guidance on creative hooks, themes and audience engagement, with a strong emphasis on B2B and travel KPIs and measurable growth.