Social, Account Director

Group M Worldwide Inc.; London; On-site; GBP 45,000 - 75,000; Full time

Job description

If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at [e-mail].

At EssenceMediacom, we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.

Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.

Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themselves for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role for them.

Job Purpose

The Paid Social Account Director is responsible for the coordination and delivery of their account(s) across paid social campaigns and operates as the main campaign point of contact for our clients. They will make use of platform knowledge and account management practices to ensure effective management of projects to brief, schedule and budget. They will also work closely with their account lead (and the team’s Head of Social) to deliver world-class paid social campaigns which exceed our client’s expectations.

What we need from you

• Responsible for effective running of designated account campaigns and weaving these into the overall cross-channel campaign strategy.
• Ultimate accountability for adherence to controls and best practices across all channels in the immediate account team (with particular focus in paid social), and help to manage regional development of social best practice.
• Escalating any potential conflicts between best practice and what is best for their programs.
• Be the primary contact point of contact between the Media Activation team and regular stakeholders both internal & external for their account(s).
• Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders.
• Share and maintain in-depth knowledge of all social platforms and bid management platforms, operating as in-agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape.
• Oversee development of your clients’ testing plans to organise both tactical, and mid-term campaign actions and goals.
• Gain a more strategic understanding of the client’s business and KPIs, and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity.
• Contribute to the wider regional paid social strategy & goals, provide strategic insight to individual campaign wrap-ups.
• Strong written and verbal communication skills across all platforms.
• Expert organisational skills, great attention to detail.
• Concrete knowledge of all areas of digital marketing and media.
• Ability to implement and adhere to and meet deadlines and project manage multiple campaigns.
• Excellent client relationship and management skills.
• Proven problem-solving skills and ability to think outside of the box for creative solutions.
• Ability to lead and motivate team members in a positive light.
• Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills.
• Delivers results against priorities proactively with little or no senior input.
• Motivational manager leading by example while encouraging and coaching juniors on the team.
• Provide timely and actionable feedback to the team to aid in their development, improvement, and progress.
• Continually monitor and watch after Essential satisfaction across client teams, identifying and implementing ways to either maintain or increase satisfaction.
• Foster a good working relationship across all client teams to facilitate flawless execution of plans.
• Strong and effective communication across all levels.
• Ability to establish and maintain effective relationships both internally and externally.
• Understand when to escalate issues to Senior Client Director and senior management.
• Provide awareness and recognition for jobs well done.

A little bit about you…

• Proven experience at Account Manager level in a Digital Media or Advertising role.
• Proven Project Management, Leadership and Management Experience.
• Extensive Experience with planning and running large-scale paid social accounts on Facebook, Twitter, LinkedIn, Pinterest, Snapchat.
• Excellent knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Experience of managing social vendor relationships.
• Regularly contributes to social best practices and campaign processes.
• Experience with Google Analytics desirable.
• Some experience with paid search, programmatic display & reservation-based buying desirable.
• Experience with running campaigns across multiple countries/languages.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibility and activities may change at any time with or without notice.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.

EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all.

#LI-GL1