Snr Marketing Mgr B&M Projects Integration & Part VII

Virgin Money; England; Hybrid; GBP 53,000 - 67,000; Full time

Job summary

A leading company in the banking sector is seeking a Senior Marketing Manager to oversee customer communications for the integration of Virgin Money and Nationwide Building Society. This role involves managing a team, optimizing campaigns, and ensuring adherence to brand guidelines. The ideal candidate will have extensive experience in multi-channel communications and a strong understanding of marketing principles. With a hybrid work arrangement, this position offers a competitive salary and generous benefits, including a market-leading pension scheme and flexible working options.

Benefits

Generous holiday entitlement of 38.5 days

Up to five extra paid well-being days

20 weeks paid gender-neutral family leave

Market-leading pension scheme

Private medical cover

Flexible benefits such as Cycle to Work

Qualifications

• Experience in multi-channel customer communications management.
• Strong planning, organizational, and attention to detail skills.

Responsibilities

• Develop and manage customer communications and assets for Part VII requirements.
• Drive customer activity based on data and insights.

Skills

Customer Communications Management

Planning

Data Analysis

Stakeholder Management

Collaboration

Marketing Principles

Regulatory Compliance

Education

Marketing Qualification

Job description

Senior Marketing Manager B&M Projects Integration & Part VII

Employer: Virgin Money | Location: Cheshire, United Kingdom | Salary: Competitive | Closing date: 13 May 2025

Business Unit: Brand & Marketing | Salary Range: £53,600 - £67,000 per annum DOE + benefits | Contract Type: 12 Month Fixed Term | Work Arrangement: Hybrid with regular travel

About Our Team

Brand & Marketing at Virgin Money is leading industry disruption with a purpose to make banking fairer, more rewarding, and beneficial for society. We embrace challenges, meet deadlines, and work with passionate people to create impactful solutions. This role involves managing customer communications related to the integration of Virgin Money and Nationwide Building Society, targeting approximately 6 million customers and updating around 14,000 customer communication documents.

Key Responsibilities

1. Develop and manage customer communications and assets in line with Part VII requirements, overseeing approval processes within and outside Brand & Marketing.
2. Represent Brand & Marketing at Part VII meetings, advocating for customer interests.
3. Drive customer activity based on data and insights, establishing clear metrics for success.
4. Implement a test-and-learn approach to optimize campaigns.
5. Evaluate campaign performance, document lessons learned, and recommend improvements.
6. Ensure all communications adhere to Virgin Money brand guidelines and internal policies.

Required Skills and Experience

• Experience in multi-channel customer communications management.
• Strong planning, organizational, and attention to detail skills.
• Ability to analyze complex data and derive insights independently.
• Excellent stakeholder management skills.
• Self-motivated with a collaborative working style.
• Knowledge of marketing principles and creative processes.
• Understanding of industry regulations, data protection, and compliance.
• Alignment with Virgin Money’s purpose to deliver positive customer outcomes.

Desirable Qualifications

• Marketing qualification.
• Relevant marketing experience.
• Knowledge of marketing measurement and analytics.
• Awareness of industry trends, regulatory, and economic factors affecting marketing.

Benefits

• Generous holiday entitlement of 38.5 days including bank holidays, with options to buy additional days.
• Up to five extra paid well-being days annually.
• 20 weeks paid gender-neutral family leave, totaling 52 weeks.
• Market-leading pension scheme.
• Private medical cover, income protection, and life assurance.
• Flexible benefits such as Cycle to Work, wellness programs, and critical illness cover.

We encourage flexible working arrangements and support your work-life balance from day one.