SMB Segment Lead – Europe-Meta eCommerce

Lenovo; Farnborough; On-site; GBP 80,000 - 120,000; Full time

Benefits offered by this job

Holiday purchase

Private medical

Income protection

Positive work life balance

Learning and development

Life insurance

Product discounts

Cycle to work

Gym discounts

Mortgage advice and support

Referral bonus

Electric car salary sacrifice scheme

Free onsite parking

Job summary

Lenovo seeks a Senior SMB Segment Lead to define and drive the end-to-end strategy for Lenovo Pro across Europe, focusing on revenue growth, customer lifecycle, and program development. You will align marketing, digital, sales, and global teams to deliver sustainable business growth from Farnborough and across Europe.

The role requires 5–10 years in eCommerce/digital marketing or programme leadership, strong analytics, and stakeholder management, with cross-market experience.

Qualifications

• Proven experience in eCommerce, digital marketing, or programme leadership (5‑10 years of experience)
• Strong analytical and data-driven decision-making skills
• Experience managing cross-functional, multi-market programmes
• Strong stakeholder management and communication skills

Responsibilities

• Define and lead the Europe-Meta SMB (Lenovo Pro) strategy and roadmap
• Own the evolution of the SMB program, including value proposition, benefits, and customer experience
• Ensure consistent execution across markets and alignment with global SMB strategy
• Drive SMB revenue growth, customer acquisition, and retention across Europe-Meta
• Own annual and quarterly planning cycles (STAMP) and track delivery against targets
• Analyse performance data and identify key growth drivers and optimisation opportunities
• Customer Lifecycle Management
• Define and execute the SMB marketing roadmap across channels
• Drive audience targeting, campaign performance, and value proposition messaging
• Align campaign activity with digital experience and conversion goals
• Launch and scale initiatives such as reseller programmes, payment solutions, and loyalty/rewards
• Lead collaboration across Digital, Tele-sales, Marketing, Sales, UX, and operations teams

Skills

eCommerce

Digital marketing

Programme leadership

Cross-functional collaboration

Stakeholder management

Job description

United Kingdom – Hampshire – Farnborough

Description and Requirements

The SMB Segment Lead is responsible for defining and driving the end-to-end strategy and performance of the Lenovo Pro (SMB) business across Europe-Meta eCommerce’s markets. The role owns revenue growth, customer lifecycle management, and program development, ensuring alignment across marketing, digital, sales, and global teams to deliver sustainable business growth.

• Define and lead the Europe-Meta SMB (Lenovo Pro) strategy and roadmap
• Own the evolution of the SMB program, including value proposition, benefits, and customer experience
• Ensure consistent execution across markets and alignment with global SMB strategy
• Drive SMB revenue growth, customer acquisition, and retention across Europe-Meta
• Own annual and quarterly planning cycles (e.g. STAMP) and track delivery against targets
• Analyse performance data and identify key growth drivers and optimisation opportunities
• Customer Lifecycle Management
• Define and execute the SMB marketing roadmap across channels
• Drive audience targeting, campaign performance, and value proposition messaging
• Align campaign activity with digital experience and conversion goals
• Launch and scale initiatives such as reseller programmes, payment solutions, and loyalty/rewards
• Lead collaboration across Digital, Tele-sales, Marketing, Sales, UX, and operations teams

Qualifications

• Proven experience in eCommerce, digital marketing, or programme leadership (5‑10 years of experience)
• Strong analytical and data-driven decision-making skills
• Experience managing cross-functional, multi-market programmes
• Strong stakeholder management and communication skills

Benefits

• Holiday purchase
• Private medical
• Income protection
• Positive work life balance
• Learning and development
• Life insurance
• Lenovo and Motorola products discounts
• Cycle to work
• MyGymDiscounts
• Mortgage advice and support
• Referral bonus
• Electric car salary sacrifice scheme
• Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Additional Locations: Ireland – Dublin, Germany – Baden-Württemberg – Stuttgart, United Kingdom – Hampshire – Farnborough, Italy – Milano – San Felice Segrate, Slovakia – Bratislavský kraj – Bratislava

Pay Transparency

If this role is primarily located outside the EU, the base salary range may not be listed in this posting. When the position can also be filled in EU countries, the applicable gross base salary range for the relevant EU location will be communicated to candidates well in advance of the interview process, in line with EU pay transparency obligations. Individuals may also be eligible for variable compensation (such as bonus or commission), and full details on total compensation and benefits for the applicable location will be shared during the recruitment process.

AI Processing Notice

We use AI-based tools to support some of our processes (e.g. online interview recordings and transcripts) in order to achieve better efficiency, accuracy, and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.

If you require an accommodation to complete this application, please contact [e-mail]