Smart Campaign Lead

iberdrola; Blantyre; Hybrid; GBP 36,000 - 44,000; Full time

Benefits offered by this job

Excellent benefits

Job summary

iberdrola in Glasgow is seeking a Smart Campaign Lead to oversee messaging, content and design for proactive multi-channel customer communications around smart meter installs and appointments.

You will monitor campaign performance by postcode, coordinate with Marketing, Data and CoE, and support briefing of internal teams and external partners to ensure consistent messaging and efficient campaigns.

Qualifications

• Experience delivering multi-channel customer campaigns.
• Ability to analyse campaign performance by postcode.

Responsibilities

• Support daily campaign planning to meet demand and regulatory requirements.
• Coordinate messaging across channels and with external partners.
• Brief internal teams on campaigns and maintain consistency of messaging.

Job description

Job Title

Smart Campaign Lead

Job Details

Location: Aspect House, Glasgow

Salary from: £40,400 plus Excellent Benefits

Role Type: Permanent Hybrid Working (2/3 days on site)

Closing Date: 10th Sept 2026

Purpose

Reporting to the Customer Engagement Manager, this role will be responsible for supporting the creation (messaging, content and design) and execution of all smart related customer communications pre, during and post install including pre-appointment reminders, refusal communications and leave behind material as well as all proactive multi-channel customer campaigns designed to generate smart meter installation appointments in line with the overall demand plan.

The role holder will be responsible for monitoring campaign conversion rates by MOP by postcode, taking into account previous contact history for every eligible customer, highlighting issues or opportunities to the Campaign Manager and Customer Engagement Manager to ensure we are continually testing and learning and improving the efficiency and effectiveness of our communications.

The role holder will also be responsible for providing communications/briefing support to other channels across Retail who generate smart appointments, ensuring consistency of message. Vital to the task is developing a strong working relationship with these teams as well as with Marketing, Data, Digital and CoE who are critical to supporting execution of our customer communications strategy.

Responsibilities

• Supporting the Campaign Manager with the daily customer campaign picklist selection, in line with agreed strategic priorities for campaign i.e. new customers/post failure/no slots etc to meet the Demand Plan and our regulatory requirements and ensuring the selection of customer records at the necessary volumes at a MOP and postcode level to generate sufficient appointments to fill the diary
• Working with the outsourced partner lead to ensure there is a co-ordinated approach to smart customer communications, messaging, scripting, agent briefings across all proactive channels
• Supporting the Campaign Manager in ensuring accurate performance measurement and reporting for proactive customer contact attempts by channel/campaign/message, smart appointment generation (forward view of appointment pipeline/attribution by channel/conversion rates), unsuccessful contact attempts (no response/active refusals, no slots/register your interest etc.) and keep warm performance (where appointment went ahead/reschedules/cancellations/aborts) etc. - adopting a test and learn approach
• Supporting the Campaign Manager in the development of the messaging/content/design of all smart customer communications including pre-appointment, during and post install including appointment reminder communications, refusal communications and all leave behind material, ensuring they cost effectively elicit the intended customer response and that we comply with any related SMICoP obligations
• Supporting other channels - Customer Service, Debt, New Connections, Landlord, Change of Tenancy, Change of Supplier, Change of Mode and all transactional communications through supporting the provision of content/messaging of all smart related communication requirements through these channels, supporting any specific campaign requirements, providing briefing materials, training support, call scripting and supporting call listening ensuring the messaging and communications approach is effective and in line with the proactive approach
• Briefing our internal Marketing, Digital and Data Teams and external agencies (as necessary) on all smart related customer communications, new campaigns, website/app updates, changes to existing campaigns or changes to our contact and monitoring approach
• Support with media enquiries or customer complaints relating to smart communications
• Support any industry pilots/projects relating to smart customer engagement i.e. BEIS Local Pilots across the Smart Programme as directed by the Customer Engagement Manager
• Monitor customer feedback on smart messaging content/approach for all smart related communications and suggest improvements to content/approach to improve our customer experience
• Support the unlocking of campaign ineligible customers ensuring we maximise the customers available for campaign
• Update Management KPIs as directed by the Campaign Manager, Customer Engagement Manager or Head of Demand
• Appts validation and processing of all Customer Experience invoices for every channel following validation by channel owner ensuring what's reported by channel is accurate and what's paid is fully aligned to what has been delivered
• Any manual data processing to support picklist/campaigning/reminder/refusal processes - e.g. daily campaign return files/CE3 file/FDA file
• Training of internal call centre agents (CS/Debt teams)
• Call listening and feedback on improvements to scripts/processes/behaviours
• Support service order creation as necessary
• Picklist segmentation/priority pot analysis