Shopper Marketing Manager - Part Time 30 hours - Leeds

Arla Foods Deutschland GmbH; Leeds; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Shopper Marketing Manager to lead innovative marketing strategies that enhance shopper engagement and drive sales. This role involves developing mission-based marketing plans, tailoring activation strategies, and conducting performance reviews to ensure the effectiveness of campaigns. Join a collaborative team that values sustainability and innovation in the dairy sector, and contribute to shaping the future of dairy nutrition while enjoying competitive benefits and strong career development opportunities.

Benefits

BUPA single cover healthcare

26 days holiday + Bank Holidays

Employer pension matched up to 6%

X4 annual salary life assurance cover

Flexible Benefits: option to purchase additional holidays

Strong career development & training

Qualifications

• Educated to degree level within a business or related discipline.
• Previous experience in FMCG within marketing or account management.

Responsibilities

• Developing shopper marketing plans across the Arla portfolio.
• Conducting performance reviews of shopper campaigns to improve ROI.

Skills

Shopper Marketing

Project Management

Commercial Understanding

Interpersonal Skills

Education

Degree in Business or Related Discipline

Job description

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Location:

Leeds, GB

We are currently looking to recruit a Shopper Marketing Manager at our head office in Leeds. As Shopper Marketing Manager, you will work with our customers to maximize the value of our shopper investment and ensure that Arla is at the forefront of Shopper Marketing. You will develop and drive Shopper Marketing plans for Arla’s brands, creating the direction and delivering effective mechanisms to convert shoppers into buyers, aligning the shopper marketing strategy with key commercial objectives.

How will you make an impact

As Shopper Marketing Manager, you will play a crucial role in driving Arla's shopper marketing strategy, ensuring our brand remains industry-leading. Your efforts will contribute to the company's growth by developing and executing innovative marketing plans that resonate with our customers.

• Developing mission-based shopper marketing plans across the Arla portfolio to support delivery of supplier plans and brand strategies.
• Tailoring omni-channel activation plans to ensure retailer distinctiveness.
• Delivering best-in-class NPD launches to accelerate Arla’s growth ambitions.
• Securing internal alignment (category/brand) to drive the shopper agenda and build engagement with key stakeholders such as marketing and commercial teams.
• Conducting holistic performance reviews of shopper campaigns to influence strategy development and improve ROI, ensuring customer and shopper insights are captured.

What will make you successful?

You should be educated to degree level within a business or related discipline, with previous experience in FMCG within marketing or account management. A strong commercial understanding and mindset, excellent planning skills, and the ability to manage multiple projects are essential. Candidates should demonstrate a passion for shopper marketing and its role within the marketing mix. Personal drive, independence, and strong interpersonal and relationship-building skills are vital.

What do we offer?

• Competitive salary (discussed at application stage)
• BUPA single cover healthcare
• Bonus up to 20%
• 26 days holiday + Bank Holidays
• Employer pension matched up to 6%
• X4 annual salary life assurance cover
• Flexible Benefits: option to purchase additional holidays, reward gateway scheme with discounts at various retailers via my benefit platform
• Strong career development & training (internal and external)

Would you like to join us?

Please apply as soon as possible, as we will process applications on a continuous basis and close the recruitment once the right candidate is found. The closing date is 23rd May 2025.

For additional information, contact Oliver Hickson-Burr (Talent Partner) at [e-mail].

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to high-quality products, sustainability, and innovation. We’re passionate about people and our planet, aiming to make healthy dairy nutrition and good food habits accessible to all. Join Arla Foods and be part of a cooperative dedicated to impacting the planet positively and leading the dairy industry towards sustainability.

We value diversity and collaboration, creating a workplace where everyone feels valued and empowered to bring their authentic selves. Our success depends on our people working together to reach new heights in the dairy industry.