Shopper Marketing Manager - Grocery

Red Bull; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading beverage company is seeking a Shopper Marketing Manager based in London. This role focuses on enhancing product availability and driving the Perfect Store initiative. Key responsibilities include collaborating with sales teams, managing budgets, and innovating in-store solutions. Ideal candidates will have strong communication and project management skills. Join a diverse workforce that values creativity and sustainability.

Qualifications

• Understanding of shopper behaviors and marketing.
• Excellent communication and organizational skills.
• Experience managing budgets and projects.

Responsibilities

• Drive the Perfect Store by prioritizing chillers and POS.
• Collaborate with sales teams to track and forecast budgets.
• Project manage large-scale rollouts in national accounts.

Skills

Shopper Marketing understanding

Communication skills

Project management skills

Budget management experience

Stakeholder management

Creativity

Job description

Red Bull UK is currently recruiting for a Shopper Marketing Manager - Grocery to be based in London, UK.

The Shopper Marketing Manager is responsible for delivering the Perfect Store across the Off Premise customer base, ensuring Red Bull looks like #1 in store. Our aim is to increase sales and market share by accelerating availability and placing Red Bull in the maximum danger of being sold. This involves working with the Off Premise Sales Team to identify opportunities and collaborating with our Operations team to provide the right chilled and/or ambient equipment.

Application deadline: 12th August at 12pm.

Key responsibilities include:

1. Increasing ambient and chilled product availability.
2. Driving the Perfect Store by prioritizing chillers and Point of Sale solutions for our customers.
3. Tracking, collating, and forecasting budgets in collaboration with the National Account, Net Revenue, and Commercial Finance teams.
4. Keeping the Off Premise and Customers informed about tools and creative solutions for in-store execution of ambient and chilled equipment.
5. Producing compelling sell-in decks for account teams such as Morrisons and Asda.
6. Sourcing and activating the right equipment and setting annual POS targets per customer.
7. Project managing large-scale rollouts in national accounts.
8. Generating ideas and innovations for new in-store solutions.
9. Collaborating with media teams to activate promotions and NPD.

Shopper Team involvement:

• Participating actively in the Shopper Team and contributing to its mission of engaging shoppers and inspiring retailers.
• Supporting the yearly brand and shopper execution planning cycle.
• Attending customer meetings to bring Red Bull campaigns to life with innovation and differentiation.
• Collaborating with other Shopper Marketing Managers to ensure shopper experience remains central to in-store activities.

Desired knowledge and skills:

• Understanding of Shopper Marketing and shopper behaviors.
• Excellent communication, organizational, and presentation skills.
• Budget management experience.
• Project management skills.
• Strong stakeholder management skills and a proactive attitude.
• Creativity in finding solutions.
• An interest in sustainability initiatives.

At Red Bull, we aim to give people wings. We value a diverse workforce that is empowered to share ideas and seize opportunities. Recruitment decisions are based on experience, skills, potential, and talent. Everyone is welcome here.