Shopper Marketing Manager

Bayer AG; Reading; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading health organization in Reading is seeking a Shopper Marketing Manager to drive impactful campaigns. The role involves creating strategic marketing initiatives, managing partnerships, and overseeing a budget of up to £2 million. Qualifications include strong influencing skills, experience in FMCG or OTC, and a relevant degree. This position offers a competitive compensation package and supports hybrid working to enhance work-life balance.

Benefits

Competitive compensation package

28 days annual leave plus bank holidays

Private healthcare

Generous pension scheme

Flexible working options

Wellness programs

Qualifications

• Proven ability to influence individuals and small teams.
• Exceptional relationship-building skills and communication abilities.
• Strong understanding of FMCG and OTC environments.

Responsibilities

• Develop innovative campaigns aligned with shopper insights.
• Execute omni-channel excellence and shopper activation programs.
• Build trust and partnerships with key customers.

Skills

Influencing skills

External customer experience

Proficiency in sales, marketing, and category management

Understanding of UK retail trade

Relationship-building skills

Numeracy and attention to detail

Market data analysis

Education

Degree or equivalent capabilities

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Bayer is an organization where decisions are made together and where innovation cycles are in 90-day sprints. Our operating model (Dynamic Shared Ownership, DSO) is a reimagined way of operating a multinational company which moves at speed and scale with the goal of delivering on our vision.

Being part of #TeamBayer means you are part of our vision and our future – delivering to our farmers, patients, and consumers.

Are you driven by a passion for healthcare and making a difference in people's lives? Bayer Consumer Health is seeking a Shopper Marketing Manager to join our team and help us deliver impactful campaigns that resonate with consumers and retailers alike.

Major Tasks:

1. Create compelling campaigns: Develop innovative campaigns that align with shopper & retailer insights, ensuring a triple win for Bayer Consumer Health, our customers, and consumers/shoppers.
2. Implement excellence: Showcase your expertise in omni-channel excellence and shopper activation programs to execute best-in-class initiatives.
3. Brand champion: Be the external brand champion, building trust and strong partnerships with key customers.
4. Lead the shopper agenda: Actively participate in local category teams to drive the shopper agenda forward.
5. Build relationships: Foster connections with retailer third-party agencies to enhance planning and execution of activations across various brands, channels, and retail environments.
6. Develop solutions: Lead the creation of permanent and temporary equipment, cardboard solutions, and digital assets through collaboration with partner shopper agencies.
7. Evaluate campaigns: Support the evaluation of shopper marketing campaigns, focusing on ROI and KPI targets, and communicate findings across CH UK.
8. Optimize performance: Participate in the development of stretch plans to enhance in-year performance, ensuring a fair share of voice for shopper marketing activations.
9. Track spend: Oversee a budget of up to £2 million, evaluating expenditures for maximum impact and return.

Who are you?

• You possess a proven ability to influence individuals and small teams, demonstrating your problem-solving skills.
• External customer experience is desirable, but equivalent internal experience is also valued.
• You have proficiency across sales, marketing, and category management functions.
• Your experience spans multiple categories and markets within both FMCG and OTC environments.
• You have a strong understanding of the UK retail trade.
• You are educated to degree standard or can demonstrate equivalent capabilities.
• Your relationship-building skills are exceptional, complemented by excellent verbal and written communication abilities.
• You are numerate with a keen attention to detail.
• You can leverage market data to craft compelling stories and arguments.

Apply now to join Bayer Consumer Health and help shape the future of healthcare!

Your application:

Be you at Bayer, where you have the opportunity to be part of a culture influencing health for all and hunger for none.

To achieve our vision, we see reward for all our employees as incredibly important. Here are some benefits you will receive as a Bayer employee:

• Competitive compensation package including an attractive base salary and annual bonus. Individual bonuses can also be granted for high performance.
• Mobility benefit
• 28 days annual leave plus bank holidays
• Private healthcare, generous pension scheme, and life insurance
• Wellness programs and support
• State-of-the-art offices
• International career opportunities
• Flexible and hybrid working
• Support for home office equipment
• Opportunities for professional growth through learning and development
• We embrace diversity and provide an inclusive working environment

Work-life balance: We support a flexible hybrid working model.

#LI-UK

#Hybrid

Bayer welcomes applications from all individuals, regardless of age, disability, gender identity/expression, family status, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We are committed to fair treatment and diversity, and to supporting applicants with disabilities or long-term conditions. For adjustments during the application process, contact [e-mail].

At Bayer, sustainability is ingrained in our mission ‘Health for all, hunger for none’. We are committed to reducing our environmental footprint, enhancing social impact, and ensuring sustainable practices. Join us to contribute to initiatives such as achieving climate neutrality by 2030 and improving healthcare access for 100 million underserved people worldwide by 2030. Help us shape a healthier, sustainable, and inclusive world.