Shopper Marketing Executive

Michael Page (UK); Metropolitan Borough of Solihull; Hybrid; GBP 35,000 - 37,000; Full time

Job summary

An established industry player in the beauty and wellbeing sector is seeking a dynamic Shopper Marketing Executive. This role involves developing and executing innovative shopper marketing strategies to enhance brand visibility and engage consumers effectively. You'll collaborate with sales and marketing teams, analyze market trends, and build strong relationships with retailers. The company prides itself on a supportive work culture, offering structured career progression and a vibrant environment. If you're passionate about marketing and eager to make an impact in a collaborative setting, this opportunity is perfect for you.

Benefits

Generous bonus scheme

Comprehensive pension scheme

Flexible working environment

Supportive company culture

Qualifications

• Proven experience in a marketing role within the FMCG industry.
• Strong analytical skills to interpret market data effectively.

Responsibilities

• Develop and execute shopper marketing strategies to build brand awareness.
• Collaborate with sales and marketing teams to optimise promotional plans.

Skills

Shopper Marketing Strategies

Analytical Skills

Relationship Building

Market Analysis

Education

Degree in Marketing

Degree in Business

Job description

• Working in a hugely successful beauty and wellbeing business
• Structured career progression within the Shopper Marketing discipline

About Our Client

Our client is a large organization in the Beauty and Wellbeing industry, renowned for its high-quality products. With a global presence and a strong reputation in the market, they pride themselves on fostering a collaborative and supportive work environment.

Job Description

• Develop and execute shopper marketing strategies to build brand awareness
• Collaborate with sales and marketing teams to optimise promotional plans
• Analyse consumer behaviour and market trends to inform marketing initiatives
• Build strong relationships with retailers to maximize brand visibility
• Coordinate with design agencies to create impactful in-store materials
• Monitor and report on the effectiveness of marketing campaigns
• Ensure all marketing activities align with the brand's identity and values
• Participate in cross-functional projects within the marketing department

The Successful Applicant

A successful Shopper Marketing Executive should have:

• A degree in Marketing, Business, or a related field
• Proven experience in a marketing role within the FMCG industry or working agency-side
• Excellent understanding of shopper marketing strategies
• Strong analytical skills to interpret market data
• Outstanding relationship building skills with retailers and agencies

What's on Offer

• A competitive salary of around £35000 - £37000 per annum
• A generous bonus scheme offering up to 20% of the annual salary
• Comprehensive pension scheme
• Opportunity to work in a vibrant and supportive culture in Solihull - 2 days in the office and 3 days at home