Shopper Insights Manager

Advocate Group; Uxbridge; On-site; GBP 70,000 - 95,000; Full time

Job summary

Monster Energy seeks a Shopper Insights Manager to shape the shopper insights capability across Europe, the Middle East and Africa. You will translate data into stories that influence Sales, Trade Marketing, and senior leadership, and drive commercial growth in a fast‑moving FMCG environment.

In this newly created role, you will build the capability, lead research programmes, and manage partnerships with NielsenIQ and other insight providers across the EMEA region.

Qualifications

• Experience in Shopper Insights, Category Insights or Customer Insights.
• Expert knowledge of NielsenIQ and syndicated shopper data.
• Ability to translate data into actionable commercial stories and recommendations.

Responsibilities

• Develop the EMEA Shopper Insights strategy.
• Turn NielsenIQ and shopper data into actionable commercial recommendations.
• Design and lead shopper research programmes.
• Create compelling presentations that influence internal stakeholders and partners.
• Manage relationships with NielsenIQ and other insight partners.
• Collaborate across Commercial, Trade Marketing, Consumer Insights and Category Development teams.
• Demonstrate FMCG experience within regional or international business.
• Leverage shopper intelligence platforms to support insights work.

Skills

Shopper insights

Stakeholder management

Presentation skills

FMCG experience

Data storytelling

Tools

NielsenIQ

Circana/IRI

Kantar

Job description

We're currently partnering with Monster Energy on the search for a Shopper Insights Manager to join their Commercial Strategy & Insights team, driving shopper understanding and commercial growth across the EMEA region.

This is a fantastic opportunity to join one of the world's most recognisable lifestyle brands in a newly created role, where you'll build and shape the shopper insights capability across Europe, the Middle East and Africa.

This role sits at the heart of commercial strategy, transforming shopper data into compelling stories that influence decision-making across Sales, Trade Marketing, Revenue Growth Management and senior leadership.

Key focus areas include:

• Developing the EMEA Shopper Insights strategy
• Turning NielsenIQ and shopper data into actionable commercial recommendations
• Designing and leading shopper research programmes
• Creating compelling presentations that influence internal stakeholders, bottling partners and retailers
• Managing relationships with NielsenIQ and other insight partners
• Collaborating across Commercial, Trade Marketing, Consumer Insights and Category Development teams
• Strong experience within Shopper Insights, Category Insights or Customer Insights
• Expert knowledge of NielsenIQ and syndicated shopper data
• Experience leading shopper research from concept through to delivery
• A proven ability to translate data into engaging commercial stories and recommendations
• Excellent presentation and stakeholder management skills
• FMCG experience, ideally within a regional or international business
• Experience with Kantar, Circana/IRI or other shopper intelligence platforms is advantageous

This is a rare opportunity to join Monster Energy in a high-profile, newly created position, giving you the autonomy to shape shopper insight across EMEA and directly influence commercial strategy within one of the fastest-growing and most exciting brands in FMCG.