Shopper & Customer Activation Executive

Perrigouk; Greater London; On-site; GBP 38,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Career development

Competitive compensation

Job summary

Perrigo, based in London, is recruiting a permanent Shopper & Customer Activation Executive to join the Commercial Strategy & Execution team. You will drive shopper-focused activation strategies and ensure successful branding across Perrigo’s self-care categories.

The role suits a creative, process-oriented professional with a desire to impact at the point of purchase, with hybrid working and progression opportunities across commercial functions.

Qualifications

• 3 years in FMCG or Consumer Healthcare, with shopper marketing, marketing or commercial strategy experience.
• Proven ability to manage budgets and deliver measurable ROI through activation.
• Strong analytical skills and ability to translate insights into actionable plans.
• Excellent stakeholder management and communication across functions and retailers.

Responsibilities

• Serve as go-to expert for shopper activation and translate brand growth into plans.
• Manage day-to-day relationship with the shopper marketing agency.
• Monitor and analyse POS to share insights and optimize ROI and market share.
• Play a key role in monthly business cycle and support Sales with activation proposals.
• Launch annual shopper marketing toolkits and support retailer strategy days.
• Partner with Commercial Strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated plans.

Skills

Shopper activation

Budget management

Analytics

Stakeholder management

Communication

Education

University degree

Job description

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self‑Care market and the largest U.S. store brand provider of over‑the‑counter and infant formula. Dedicated to providing The Best Self‑Care for Everyone, we are the people behind the brands you trust, such as Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self‑care.

Description Overview

We are excited to be recruiting for a permanent Shopper & Customer Activation Executive to join our Commercial Strategy & Execution team based in central London.

In this role, you will be responsible for driving shopper‑focused activation strategies and ensuring successful execution of branded and own‑label initiatives across Perrigo’s self‑care categories.

This position is ideal for a creative, but process‑orientated, ambitious professional eager to make a real impact at the point of purchase.

At Perrigo, our Shopper Marketing function is a critical part of the Commercial Strategy & Execution team.

Your job will be to make leading self‑care products such as Galpharm, Solpadeine, NiQuitin, Bronchostop, ellaOne, and Compeed visible and accessible to consumers.

The role will have great exposure to leadership with strong progression opportunities across our commercial functions.

Scope of the Role

• Shopper & Category Expertise: Serve as the go‑to expert for shopper activation at Perrigo, translating brand and category growth strategies into actionable shopper marketing plans.
• Agency Management: Manage day‑to‑day relationship with our shopper marketing agency to deliver projects. Make recommendations for process improvements, efficiencies and innovative solutions.
• Performance Tracking: Monitor and analyse POS for continuous improvement sharing insights and opportunities to optimise ROI and market share growth.
• Monthly Business Cycle: Play a key role in monthly meetings, feeding shopper activation plans into internal forums, and supporting Sales teams with compelling activation proposals, which meet brand objectives and retailer priorities.
• Retailer engagement: Launch annual shopper marketing toolkits and support sales teams at customer strategy days with tailored activation plans.
• Cross‑Functional Collaboration: Partner with commercial strategy, RGM, Sales, Marketing and Supply Chain to deliver integrated activation plans.

Experience Required

• Minimum of 3 years in FMCG or Consumer Healthcare, with previous experience in shopper marketing, marketing or commercial strategy.
• Proven ability to manage budgets and deliver measurable ROI through effective activation.
• Strong analytical skills and ability to translate insights into actionable plans.
• Excellent stakeholder management and communication skills, with experience influencing across functions and with retailers.
• University degree or equivalent experience required.
• London‑based with hybrid working and occasional travel (approx. 5–10%).

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Hybrid Working Approach

We love our offices and the setting they provide for in‑person collaboration and celebration. But we also appreciate the opportunity to work remotely that can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of “America’s Best Employers by State 2024”.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.