SEO Strategist: AI-Driven, Data-Powered & Scalable

Legend Corp; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Annual discretionary bonus

Paid annual leave

Flexible work options

Global events access

Job summary

Legend is hiring an SEO Specialist reporting to the Head of SEO. This role focuses on owning and optimising one key market at scale, with opportunities to work with large datasets and explore AI-enabled SEO workflows.

You’ll experiment with AI, build smarter QA workflows, and shape the SEO roadmap beyond individual pages. A data-led mindset and comfort with experimentation are essential in this fast-moving environment.

Qualifications

• Strong SEO fundamentals across on-page optimisation with enough technical SEO knowledge to understand how processes work before automation.
• Highly analytical mindset with experience handling complex datasets and identifying patterns across large sites.
• Hands-on curiosity around AI and automation, with experience experimenting with new ways to improve and streamline work.
• Ability to turn complex analysis into a clear story and influence stakeholders with evidence-backed recommendations.

Responsibilities

• Own the SEO performance of a key market, driving its roadmap forward and uncovering new opportunities.
• Turn complex data into actionable insights across large websites to shape priorities.
• Experiment with AI and automation to speed up workflows while maintaining quality.
• Build and test automation workflows that scale across the SEO team and QA processes.
• Measure impact of changes across the portfolio and translate findings into strategic recommendations.
• Help evolve SEO at Legend by reducing repetitive work and enabling strategic thinking.

Skills

SEO fundamentals

Data analysis

AI experimentation

Stakeholder communication

Automation awareness

Fast learner

Job description

Legend is hiring an SEO Specialist reporting to the Head of SEO. This role focuses on owning and optimising one key market at scale, with opportunities to work with large datasets and explore AI-enabled SEO workflows.

You’ll experiment with AI, build smarter QA workflows, and shape the SEO roadmap beyond individual pages. A data-led mindset and comfort with experimentation are essential in this fast-moving environment.