SEO Specialist

JR United Kingdom; Newport; On-site; GBP 35,000 - 55,000; Full time

Job summary

A UK-based sports betting company is seeking an SEO Specialist to enhance their online presence. The role involves developing SEO strategies across multiple brands, collaborating with content teams, and ensuring compliance with UKGC regulations. This position requires proven SEO experience in competitive niches, strategic thinking, and technical knowledge.

Qualifications

• Proven experience in SEO for betting or highly competitive niches.
• Solid understanding of ranking factors and link-building strategies.
• Experience with technical audits and site migrations.

Responsibilities

• Develop and execute SEO strategy for multiple sports betting brands.
• Conduct keyword research and competitor analysis.
• Monitor rankings, traffic, and conversions with regular reporting.

Skills

Analytical mindset

Strong writing/editing skills

Knowledge of Google algorithms

Understanding of search trends

Tools

SEMrush

Ahrefs

Screaming Frog

GA4

Looker Studio

Job description

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BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.

Responsibilities:

• Develop and execute an SEO strategy across multiple sports betting brands.
• Conduct keyword research, competitor analysis, and on-page optimisation.
• Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
• Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
• Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
• Work alongside developers and product teams to implement SEO best practices.
• Monitor rankings, organic traffic, and conversions – reporting progress regularly.
• Ensure full compliance with UKGC regulations and responsible marketing standards.

Requirements:

• Proven experience in SEO for betting, iGaming, or another highly competitive niche.
• Solid understanding of Google algorithms, ranking factors, and link-building strategies.
• Experience with technical audits, structured data, and site migrations.
• Strong writing/editing skills and ability to guide SEO content strategy.
• Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
• Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
• Bonus: Experience in affiliate SEO or multilingual/localised SEO.