SEO Specialist

Samuel Reid Group; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A progressive SME in the advertising industry is seeking a knowledgeable SEO Specialist to join their London team. This full-time hybrid role is critical in managing SEO activities to enhance organic traffic and improve search engine rankings, collaborating closely with the marketing team.

Qualifications

• Proven SEO experience required.
• Strong understanding of online customer acquisition.
• In-depth experience with website analytics tools.

Responsibilities

• Manage all SEO activities including content strategy and link building.
• Track and analyze website analytics and PPC campaigns.
• Optimize copy and landing pages for search engines.

Skills

SEO experience

Performance marketing

Website analytics

Bid management tools

Ranking factors knowledge

Tools

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Job description

My client, a progressive SME in the advertising industry, is seeking a knowledgeable and results-driven SEO Specialist to join their team in London. The successful candidate will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. This is a key role within the marketing team, focusing on driving organic traffic and improving search engine results.

Key Responsibilities:

• Execute tests, collect and analyse data and results, and identify trends and insights in order to achieve maximum ROI in organic search campaigns.
• Track, report, and analyse website analytics and PPC initiatives and campaigns.
• Optimise copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimisation.
• Research and implement search engine optimisation recommendations.

Skills:

• Proven SEO experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Knowledge of ranking factors and search engine algorithms.

Salary: £30,000 - £45,000 per annum

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)