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An established industry player is seeking an SEO Organic Search Specialist for a 12-month contract. This role involves leveraging Google products and implementing technical SEO strategies to enhance online visibility. You will work closely with various teams to support organic search initiatives and improve the overall digital presence of the company and its subsidiaries. If you have a passion for SEO and a knack for data analysis, this position offers a fantastic opportunity to make a significant impact in a dynamic environment. Join a team that values innovation and creativity!
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The role of the SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor and implement Technical Local Paid Search & SEO
Key Tasks:
Responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI's Digital Search Strategy.
Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion
Requirements
Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility
Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
Understanding of search engine algorithms and their impact on the organic performance of websites
Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
Benefits
Referrals increase your chances of interviewing at Rentokil Initial Careers by 2x
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