SEO Operations Manager

Twinkl Educational Publishing; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

Twinkl Educational Publishing is seeking a strategic and data-driven SEO Operations Manager. This fully remote role involves executing SEO strategies, optimizing workflows, and leveraging automation. Ideal candidates will demonstrate strong organizational and technical skills in SEO along with proficiency in leading cross-functional collaborations.

Benefits

33 annual leave days pro-rata

Remote work options

Flexible working policy

Training and professional growth opportunities

Diversity, inclusion, and a supportive culture

Qualifications

• Proven experience in SEO operations, process management, or related roles.
• Strong knowledge of SEO principles and best practices.
• Proficiency in SEO tools and automation platforms.

Responsibilities

• Design and optimize SEO workflows to enhance team efficiency.
• Manage SEO tools and vendor relationships to maximize productivity.
• Deliver training programs to ensure proficiency in SEO tools.

Skills

SEO operations

process management

digital marketing

analytical skills

project management

communication

collaboration

Education

Experience in digital marketing

Tools

SEMrush

Ahrefs

Google Search Console

Job description

Join to apply for the SEO Operations Manager role at Twinkl Educational Publishing

Join to apply for the SEO Operations Manager role at Twinkl Educational Publishing

Twinkl Educational Publishing provided pay range

This range is provided by Twinkl Educational Publishing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Twinkl Educational Publishing

Location: UK (Fully remote - Must be UK-based)

Hours of work: 37.5 hours per week, Mon-Fri

Contract: Permanent

The Role:

We are looking for a strategic and data-driven SEO Operations Manager to lead the execution of our SEO strategy with precision and efficiency. This role is pivotal in optimizing workflows, managing advanced SEO tools and platforms, and ensuring seamless collaboration across cross-functional teams. You will play a key role in driving operational excellence, leveraging automation, and fostering a culture of continuous improvement within the SEO team.

The ideal candidate is highly organized, technically proficient in SEO, and passionate about using innovative solutions to enhance productivity and performance.

Key Responsibilities:

1. Process Management & Optimization:

• Design, implement, and continuously optimize SEO workflows to enhance team efficiency and scalability.
• Streamline cross-functional collaboration between SEO specialists, content creators, developers, and other stakeholders.
• Identify and eliminate process bottlenecks, ensuring timely execution of SEO initiatives.
• Work with other departments to manage the SEO team’s contribution to key cross departmental workstreams.

2. Tool & Platform Management:

• Oversee the selection, deployment, and management of SEO tools and platforms to maximize team productivity.
• Manage budgets, vendor relationships, and contracts related to SEO tools and technologies.
• Evaluate emerging tools and technologies to maintain a competitive edge.

3. Internal Tooling & Automation:

• Collaborate with development and data teams to design and implement custom internal tools that streamline SEO operations.
• Drive the integration of automation solutions, including AI-powered tools, to enhance workflow efficiency.
• Continuously explore opportunities to automate repetitive tasks and optimize resource utilization.

4. Training, Support & Documentation:

• Develop and deliver training programs to ensure team members are proficient in using tools and following best practices.
• Provide ongoing support and troubleshooting for SEO tools and systems.
• Maintain up-to-date documentation of SEO processes, workflows, and tool usage guidelines.

Key Performance Indicators (KPIs):

• Operational Efficiency: Time saved through process enhancements and automation.
• Performance Impact: Improvement in SEO performance metrics attributed to implemented tools and processes.
• Adoption & Compliance: Tool adoption rates and adherence to standardized workflows through effective training and documentation.
• Cost Optimization: Budget efficiency and cost savings achieved through tool management and automation.

Qualifications & Skills:

We're looking for candidates with a good combination of the following:

• Proven experience in SEO operations, process management, or related roles within digital marketing.
• Strong knowledge of SEO principles and best practices.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Botify, Google Search Console) and automation platforms.
• Excellent organizational, analytical, and project management skills.
• Exceptional communication and collaboration abilities.

Why Join Us?

• Be part of an innovative team focused on leveraging cutting-edge technology to drive SEO success.
• Opportunity to lead and shape the SEO operations strategy with autonomy and creativity.
• Work in a dynamic environment that encourages continuous learning and professional growth.

Here are a few of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Education and Technology, Information and Media

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