SEO Manager, GB&I

TN United Kingdom; Bristol; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking an innovative SEO Manager to lead their organic search strategy. This role is pivotal in enhancing visibility and driving traffic across various platforms. The successful candidate will collaborate with internal teams and external agencies to execute best-in-class on-site optimization, ensuring a seamless customer experience. With a focus on data-driven insights, the SEO Manager will develop strategies that prioritize the brand and improve conversion rates. Join a forward-thinking company that values diversity and offers a range of benefits to support your career growth.

Benefits

Performance-related bonus

Discounts on Dyson machines

Flexible benefits

Secure bike parking

Private Medical Insurance

Employee Assistance Program

Digital GP services

Qualifications

• Experience in SEO roles on client or agency side.
• Strong understanding of SEO metrics and reporting.

Responsibilities

• Drive successful SEO campaigns and manage search budgets.
• Provide strategic guidance on SEO and optimisation.

Skills

SEO

SEA

Stakeholder Management

Content Development

Technical SEO

Data Analysis

Education

Degree in Digital Marketing

Job description

About The Role

The SEO Manager is responsible for developing and designing the organic search strategy for Dyson GB&I. They will collaborate internally and with agency partners to recommend and execute best-in-class on-site optimisation to improve ranking and visibility. The role involves delivering a growth strategy across our cross-category portfolio, prioritising customer experience and the Dyson brand.

Main Responsibilities

1. Drive successful campaigns across search engines within Performance marketing.
2. Act as the strategic lead for organic search channels, working closely with channel specialists at the media agency.
3. Manage search budget and reporting in collaboration with E-Commerce and Digital Managers.
4. Continuously optimise keywords and channels based on performance, building testing roadmaps to enhance acquisition and retention.
5. Provide strategic guidance on SEO and optimisation.
6. Increase traffic share from SEO and improve conversion rates of that traffic.
7. Promote a digital content-first mindset and drive down media costs.

About You

We are looking for someone with:

• Experience in SEA/SEO roles, either on the client or agency side.
• A degree in Digital Marketing or a related field is preferable.
• Experience reviewing technical SEO issues and recommending fixes.
• Experience with off-page optimisation projects, such as link-building.
• Skills in developing and maintaining site structures optimized for crawlers.
• Ability to develop content based on target keyword research.
• Experience in building internal linking structures.
• Ability to create and maintain comprehensive briefing processes for internal teams.
• Strong understanding of various paid media platforms.
• Ability to analyse and report on traffic, rankings, and other SEO metrics, providing data-driven insights to drive sales growth.
• Excellent stakeholder management skills, capable of building relationships internally and externally, including managing external agencies.
• Experience managing budgets, timelines, and costs within projects.

Benefits

• Performance-related bonus
• Discounts on Dyson machines
• Flexible benefits, including additional holiday options

Additional Perks

• Secure bike parking
• Private Medical Insurance for all employees
• Employee Assistance Program for employees and dependents
• Digital GP and prescription services

Dyson is an equal opportunity employer, welcoming applicants from all backgrounds. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, or other diversity dimensions.