SEO Manager - GAME and Studio

Frasers Group; Mansfield; On-site; GBP 35,000 - 60,000; Full time

Job summary

A leading company is seeking an SEO Manager to enhance the online presence of their brand. This role involves developing and executing SEO strategies, managing a team, and improving site performance through data-driven practices. The successful candidate will have strong technical SEO knowledge and a passion for online marketing.

Benefits

Reward and recognition programs

Bonus opportunities linked to company performance

Quarterly CEO sessions for employee engagement

Insights from retail experiences

Qualifications

• Hands-on experience in an SEO-focused role.
• Strong focus on the technical aspects of SEO.
• Excellent problem solving and analytical skills.

Responsibilities

• Developing and executing SEO strategy for the site.
• Managing the SEO team's performance and delivering KPIs.
• Carrying out keyword research and managing technical issues.

Skills

SEO management

Technical SEO

Problem solving

Analytical skills

Content marketing

Job description

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SEO Manager - GAME and Studio, Mansfield

Client: Frasers Group

Location: Mansfield, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 263483bb7a65

Job Views: 4

Posted: 29.06.2025

Expiry Date: 13.08.2025

Job Description:

The SEO Site Manager is responsible for developing and executing the SEO strategy for their allocated site/brand, and for the overall performance of it, in collaboration with the SEO Lead. The successful candidate will achieve this by leading their team to manage the website, increasing organic traffic and revenue, by way of information architecture improvements, content management, and SEO techniques. They will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs. They will also have support from external partners (Botify, Pi-datametrics, Partoo, Croud).

• SEO performance – owning, driving and optimising performance.
• Delivering the SEO strategy - Work with the SEO Lead to develop the site’s SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap.
• Team management – line management of the SEO Team assisting on the website, including: probationary reviews, 1:1s, ER and hiring involvement, performance management, engagement with Frasers Group annual performance cycles
• Reporting and KPIs – monitor and improve the site’s KPIs and revenue targets
• Insight and opportunity analysis – highlight opportunities and developments across the channel
• PR Campaigns - work with the SEO Lead to delivery SEO link building campaigns
• Best practice – stay abreast of and contribute to wider industry developments.
• Share initiatives, best practices and results

Qualifications:

• Hands-on experience in an SEO-focused role. Ability to lead and engage with direct reports
• Strong focus on the technical aspects of SEO.
• Working knowledge of link building using various techniques.
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
• Experienced in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement, and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns.

Additional Information:

Along with your benefits package we also offer a wide range of perks for our colleagues:

• Reward, Recognition and Opportunities: Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
• Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive bonuses, worth from £50,000 to £1 million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance.*
• Frasers Festival – An event for Head Office and Retail Staff across the UK and Europe with various activities and entertainment.
• CEO Sessions – Quarterly sessions led by our CEO and leadership team for 20 employees to connect, network, and discuss topics.
• Retail Reconnect – Employees gain insights by spending time in stores or the warehouse to understand our business better and bring ideas back to improve our work.

What’s next? Our Recruitment Team will review applications and respond to all candidates. Shortlisted applicants may be asked to confirm key details before a first interview focused on your fit with our Culture and Values. Successful candidates will proceed to further interviews, potentially including a presentation or task to demonstrate your skills.