SEO Manager

Dignity Plc; Taplow; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading funeral service provider in the UK seeks an SEO Manager to lead its organic search strategy and enhance lead generation. This role involves optimizing website content and technical SEO aspects ahead of a major relaunch in 2026. Ideal candidates will have hands-on SEO experience, particularly in regulated sectors, and excellent communication skills to work with cross-functional teams.

Benefits

BUPA private healthcare

Company pension

Annual company bonus

25 days annual leave + bank holidays

Qualifications

• Proven success in increasing organic traffic and lead generation.
• Experience in regulated sectors such as financial services or healthcare.
• Ability to improve local SEO and manage compliant content.

Responsibilities

• Lead and deliver the SEO roadmap for organic growth.
• Optimize technical SEO including Core Web Vitals.
• Design and implement CRO experiments to enhance user journeys.

Skills

Hands-on SEO experience

Technical knowledge of SEO principles

Content strategy skills

Stakeholder communication

Customer focus

Tools

GA4

Google Search Console

Screaming Frog

SEMrush

Ahrefs

Job description

Overview

Drive organic growth with purpose. Lead the SEO strategy that supports families nationwide. Dignity Funerals is one of the UK's most trusted providers of funeral, cremation, and end-of-life services. We are seeking a skilled and proactive SEO Manager to lead our organic search strategy, improve lead generation, and optimise content for compliance and customer impact.

Based in Maidenhead, you will play a key role in the redevelopment of our website and digital presence ahead of a major relaunch in 2026. This is a strategic, hands-on role that requires technical SEO expertise, strong content awareness, and the ability to work across cross-functional teams in a regulated industry.

Responsibilities

• Lead and deliver the SEO roadmap to support organic lead generation and revenue growth targets.
• Optimise technical SEO including Core Web Vitals, structured data, and site architecture.
• Develop and manage high-impact content that meets FCA compliance, E-E-A-T, and YMYL standards.
• Improve local SEO across Google Business Profiles and branch-level pages.
• Design and implement CRO experiments to enhance user journeys and quote form conversions.
• Track performance through GA4 and Looker dashboards, reporting on rankings, traffic, CPL, and ROI.
• Collaborate with Product, Compliance, Legal, and IT to ensure content and SEO efforts align with regulations and business priorities.
• Manage external SEO vendors and tools to ensure best-in-class service and return on investment.

Qualifications

• Hands-on SEO experience, ideally in regulated sectors such as financial services, insurance, healthcare, or similar.
• Proven success in increasing organic traffic, lead generation, and user engagement.
• Strong technical knowledge of SEO principles, site architecture, schema markup, and Core Web Vitals.
• Confident working with SEO tools such as GA4, Google Search Console, Screaming Frog, SEMrush or Ahrefs, and A/B testing platforms.
• Skilled in content strategy, with experience writing, editing, or managing compliant content.
• Excellent stakeholder communication and ability to work across departments and with senior leadership.
• Empathetic and customer-focused, particularly when writing for older or financially vulnerable audiences.

About the Company and Benefits

At Dignity, we're here for families when it matters most. With compassion, professionalism, and integrity at the heart of everything we do, we take pride in supporting people through one of life's most difficult moments. Every member of our team plays a vital role in delivering exceptional service and care to those who need us. With over 500 funeral homes across the UK, Dignity Funerals is a trusted presence in local communities, operating under respected and well-known local names. We're proud to offer a truly personal and attentive service - one that's tailored to the individual needs and wishes of every family we support. We are part of the wider Dignity Group, a growing organisation with the unique ability to support every aspect of end-of-life planning and care, including our Crematoria and Memorials Group (45 crematoria nationwide), Dignity Funeral Plans, and Farewill acquisition (online wills and probate services).

Together, our goal is simple: to provide families with continuity, care, and clarity - from planning and preparation through to the funeral itself, and beyond.

Regulatory and Equality, Diversity and Inclusion

FCA Statement: This role is subject to meeting regulatory requirements. As an FCA-regulated organisation, we are committed to adopting the highest standards and we do this by employing individuals with the appropriate skills, experience and integrity to protect both the company and our clients. If you are considered for a role, you will be providing your permission for us to conduct the relevant checks and assessments that will be carried out during the recruitment and onboarding process. The nature of the checks will depend on whether the role is subject to the Senior Managers and Certification Regime (SMCR).

Equality, Diversity and Inclusion Statement: Our Vision is to connect with clients, colleagues, company and communities based on our principles whilst celebrating our differences. We empower leaders and colleagues to seek out and understand new voices and perspectives; to be vocal about inequity and exclusion, and to take decisive, informed and bold action to promote inclusion and belonging.

Application and Dates

Any unsolicited submissions from agencies will be accepted as a direct application from the candidate and no fees will be payable. We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.

Remuneration and Benefits

Annual salary up to £50,000.
25 days annual leave + bank holidays.
BUPA private healthcare (Self).
Company pension.
X2 Life Assurance.
Annual company bonus.