SEO Manager

Ralph Lauren; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

A leading company in the retail sector is seeking an SEO Manager to oversee and drive the organic search strategy. This role involves collaborating across global teams to innovate and integrate technical and content SEO into broader digital marketing efforts. The ideal candidate will demonstrate strong analytical skills, stakeholder management, and a proactive approach to staying ahead in the evolving SEO landscape.

Qualifications

• Experienced SEO Manager with in-house or equivalent agency background.
• Proficiency in technical SEO and multi-channel marketing integration.
• Strong analytical skill set for data-driven decision making.

Responsibilities

• Own and innovate the SEO strategy, driving organic growth.
• Collaborate with multiple teams to integrate SEO within marketing initiatives.
• Lead performance reporting cycles and optimize SEO practices across the organization.

Skills

Analytical Skills

Stakeholder Management

Technical SEO

Content Strategy

Communication Skills

Education

Experience as SEO Manager

Background in Retail/E-Commerce

Tools

Google Search Console

Adobe Analytics

Google’s Page Speed Insights

Botify

Job description

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As SEO Manager, you will take full ownership of the organic search strategy, driving performance through technical and content SEO, partnering with global teams, and ensuring SEO is fully integrated into the wider marketing ecosystem. You’ll bring a proactive, hands-on approach to innovation, applying the latest developments in AI and search technologies to keep the brand ahead of industry trends. This role requires a strategic thinker with strong analytical skills, excellent stakeholder management, and a deep understanding of how SEO contributes to broader digital and business goals.

• Own the SEO channel end-to-end, including long- and short-term strategy development, execution, with a proactive approach to researching and applying the latest industry updates, including developments in AI, large language models (LLMs), and evolving search technologies.
• Collaborate cross-functionally with Performance Marketing, Trading, Content, and Marketing teams to ensure SEO strategy supports overall business goals and integrates seamlessly within the multi-channel marketing ecosystem.
• Develop and implement innovative SEO strategies from the ground up that drive sustainable organic growth and elevate search performance.
• Build comprehensive roadmaps, ensuring timely delivery of high-quality, impactful SEO initiatives.
• Lead reporting cycles (weekly, monthly, quarterly) on SEO performance and business impact, focusing on data-driven insights and continuous improvement.
• Drive global SEO conversations with senior stakeholders, championing both technical and content SEO initiatives.
• Partner closely with SEO agencies to manage workflows, prioritize strategic recommendations, and oversee comprehensive reporting and accountability.
• Collaborate with Trading, Content, Marketing, and UX teams to optimize the customer journey, identifying and resolving SEO-related challenges to improve user experience and search visibility.
• Champion SEO best practices across the organization, fostering strong relationships with key stakeholders locally and globally.
• Proactively upskill internal teams on SEO importance, emerging trends, and the future of search, including practical insights on AI, LLMs, and evolving search algorithms.
• Maintain a hands-on approach by continuously researching and practically applying the latest SEO and search industry trends to keep the brand at the forefront of search innovation.
• Collaborate with North America and APAC teams to ensure a consistent, aligned global SEO strategy that incorporates cutting-edge search innovations.

Experience, Skills & Knowledge

• Experienced SEO Manager with a background working in-house, ideally within Retail/E-Commerce, or agency side experience equivalent to a senior manager or junior Associate Director level.
• Highly proactive with a strong can-do attitude, eager to take initiative and continuously learn to stay ahead in the fast-evolving SEO and search landscape.
• Strong understanding of multi-channel marketing and how SEO fits into broader marketing strategies, including paid search, content, and social media.
• Expertise in technical SEO, including site speed optimization, crawlability, structured data, and technical audits, alongside proven experience in developing and executing search content strategies that drive organic growth.
• Strong analytical and numerical skills, with the ability to analyse data, spot trends, and make data-driven decisions.
• Proficiency in industry tools like Google Search Console, Adobe Analytics, Google’s Page Speed Insights, and Botify.
• Excellent communication skills, with the ability to translate SEO insights into actionable recommendations for non-SEO experts.
• Hands-on approach with keen attention to detail and willingness to implement SEO recommendations directly.