SEO Manager

SEO Manager Job Description

SEO Managers are leaders within the Search team, line managing up to 2 SEO Analysts. In this role, you will be responsible for creating advanced SEO strategies tailored to our client’s needs. You’ll be highly visible with our clients as the SEO lead strategist, responsible for delivering against their objectives. You will develop and brief work for SEO analysts, review all output to ensure high standards, and handle complex projects yourself. Additionally, you will mentor, assist, and develop your team daily to enhance their SEO knowledge. You will also be assigned to a specific search area to help develop processes, workflows, and training to advance the entire department.

Key Responsibilities

1. Develop enterprise-level SEO strategies to meet client objectives.
2. Create and brief a pipeline of SEO tasks, fostering innovative ideas.
3. Lead client meetings and calls as the SEO lead.
4. Stay updated with search industry news and share insights with the team and clients.
5. Mentor analysts and create Personal Development plans.
6. Resolve challenges within your team.
7. Ensure all analyst output meets high standards through QA.
8. Provide clients with insights on current performance and growth opportunities.
9. Participate in developing niche areas of Search within the company.
10. Interview and onboard new analysts.
11. Inspire and energize the Search team with your knowledge and enthusiasm.
12. Maintain an advanced level of SEO competency.
13. Drive up-selling of services to existing clients.
14. Work on-site with clients to build trust and relationships.
15. Contribute to pitch materials and participate in pitches.
16. Lead training sessions and present case studies internally.
17. Collaborate with PPC teams to optimize total search results.
18. Represent iCrossing and uphold its values.
19. Perform additional duties as assigned based on your skills and experience.

Minimum Requirements

• Proven leadership skills with experience mentoring SEO analysts.
• Ability to develop industry-leading SEO strategies.
• Experience in refining SEO processes and workflows.
• Extensive knowledge of technical and content optimisation, link management, data analysis, and SEO tools.
• Expertise in advanced keyword research techniques, including semantic search and question-based queries.
• Track record of delivering successful SEO results.
• Experience collaborating with PPC teams for holistic search strategies.
• Strong communication skills, both oral and written.
• Excellent time-management skills.
• Ideally, AdWords certification.
• Confidence in public speaking and presenting to teams and clients.
• Proficiency with various SEO tools and analytics platforms.