SEO Manager

Forge Holiday Group; Chester; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

An established industry player in the holiday sector is seeking an SEO Manager to lead their SEO strategy. This role offers the opportunity to work with a dynamic team, driving growth and enhancing visibility in the competitive UK holiday market. The ideal candidate will possess a strong background in SEO, with proven experience in managing successful campaigns and stakeholder engagement. With a flexible hybrid working policy and a commitment to employee well-being, this position promises an exciting career path in a supportive environment. Join a company that values innovation and collaboration!

Benefits

Annual STIP Company-wide Bonus Scheme

33 days of annual leave

Birthday off

Paid Volunteering Days

Enhanced Parental leave

Exclusive discounts on stays

Training & Development programs

24/7 mental health support

Access to gym at Chester HQ

Free parking at Chester HQ

Qualifications

• Experience in delivering successful SEO campaigns.
• Ability to manage and engage stakeholders effectively.

Responsibilities

• Develop and implement SEO strategies to drive growth.
• Monitor SERP performance and resolve issues proactively.

Skills

Strategic SEO expertise

Stakeholder management

Analytics platforms

Technical SEO proficiency

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Job description

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This range is provided by Forge Holiday Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

The Forge Holiday Group is looking for an SEO Manager to take on their next career challenge within a leading name in the holiday industry.

• Salary: Up to £32,000 per annum
• Contract: 12 Month Fixed Term Contract – Maternity Cover
• Work Days & Hours: Working 4 days out of 5, 30 hours per week
• Working Policy: Flexible hybrid-working policy, with a minimum of two days a week from our Chester head office
• Team: Marketing
• Reports to: Head of Owned & Earned Media

About Us

The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand. We unite under four core company values that serve as the foundation of everything we do: Being One Team, Owning It, Communicating Honestly. Learning, Growing, and Innovating. These values ensure we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.

About the SEO Manager Role

The SEO Manager will be responsible for the delivery of our SEO strategy for Forge Holiday Group and its Caravans Division (UKcaravans4hire). The role will include acting as a stakeholder on key projects, delivery of agreed objectives and key results, and driving growth in SEO visibility.

As part of the role, you will work with the Head of Owned and Earned Media and alongside our wider SEO team to develop a strategy that helps to grow our market share at the forefront of the UK Holiday industry search.

We are looking to hire an individual who has a passion for SEO and the ambition to develop a best-in-class SEO strategy which drives commercial results for our brands.

Your Responsibilities:

As SEO Manager, you will be responsible for the following areas of accountability:

• Stakeholder management and reporting
• Acting as a stakeholder in key projects including website migrations
• Growing customer bookings through the SEO channel
• Closely monitoring SERP performance and resolving any issues quickly and proactively
• Delivering transparent, accurate and meaningful insights on a regular basis
• Ensuring delivery of SEO to agreed KPIs, budgeted volumes and cost per booking.

Skills & Experience

We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!

• Strategic SEO expertise demonstrated by delivering successful campaigns in a previous role
• A proven track record of managing, leading, and engaging with stakeholders across a large business
• The ability to communicate clearly
• Competent in using analytics platforms and industry tools including Google Analytics and Google Search Console
• An analytical mindset and the ability to extract insight and action from data
• Technical SEO proficiency with a profound knowledge of technical aspects such as website structure, mobile friendliness, site speed, and schema markup
• Able to work in a fast-paced environment and deliver to deadlines
• Confidence and the ability to build rapport with colleagues
• A commercial mindset and the ability to identify opportunities and act upon them with thoughtful prioritisation.

Nice to have:

• Knowledge of ASO (App Store Optimisation)
• HTML/CSS coding knowledge and competency
• Local SEO experience · An understanding of UX principles
• Public speaking and presentation skills

Forge Holiday Groups Company Benefits

• Annual STIP Company-wide Bonus Scheme offering up to an additional 10% of your salary through our performance-based bonus program
• 33 days of annual leave including bank holidays + up to 5 extra days with long service
• A day off to celebrate your Birthday
• Two paid Volunteering Days off annually
• One of only 1000 BCORP-certified companies in the UK
• Enhanced Parental leave (24 weeks maternity, 3 weeks paternity at 100% pay)
• Exclusive discounts on stays for you, family and friends
• Discounts and offers with a focus on your overall wellbeing
• Training & Development programs to set you up for success
• 24/7 mental health support and initiatives
• Access to the gym at our Chester HQ
• Free parking at our Chester HQ
• Employee Savings Scheme transferring directly from your salary
• Long Service Awards
• Hybrid working for selected roles.

Diversity and Inclusion:

We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.

Apply now to be a part of our inclusive and supportive work environment, where you'll find excellent opportunities for career progression and personal development!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Management

• Industries

  Travel Arrangements, Retail, and Retail Apparel and Fashion

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