SEO Manager

Brakes UK; Ashford; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

A leading company in the catering equipment industry seeks an SEO Manager to spearhead their digital marketing initiatives. The successful candidate will develop SEO strategies, collaborate with various teams, and manage external agencies to enhance organic traffic and drive growth. This hybrid role requires strong analytical skills and a proven track record in SEO.

Qualifications

• Proven experience in an SEO role with multiple accounts.
• Strong understanding of technical, on-page, and off-page SEO.
• Ability to manage multiple SEO workstreams and deliver results.

Responsibilities

• Develop and own the SEO strategy for the business.
• Manage the external SEO agency and conduct regular audits.
• Identify and deliver scalable SEO processes.

Skills

SEO strategy development

Keyword research

Competitor analysis

Technical SEO

Data analysis

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Job description

SEO Manager

Salary up to 40k + additional benefits

Ashford (Hybrid) 1 day p/w

We have an exciting opportunity for an SEO Manager to join our Digital Marketing team to lead and implement SEO strategies and execution across the Sysco GB business, with a focus on increasing organic traffic, expanding SEO coverage and driving new business growth. You will play a critical role in reducing reliance on external agencies and embedding SEO best practices across internal teams.

What you’ll be doing:

• Develop and own the SEO strategy for Brakes Catering Equipment and Kent Frozen Foods, with scope to support additional businesses as needed.
• Manage the external SEO agency to ensure effective delivery of SEO activity for Brakes and Country Choice, ensuring alignment with internal strategy, brand tone, and commercial objectives.
• Conduct regular keyword research and competitor analysis to inform content and technical SEO improvements.
• Collaborate with content, digital, and ecommerce teams to deliver on-page SEO recommendations that improve visibility and rankings.
• Own technical SEO audits and implement fixes in collaboration with development teams.
• Report on SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush or equivalent.
• Identify and deliver scalable SEO processes and improvements to support business growth.
• Build and maintain an SEO roadmap to track progress and align with broader marketing goals.
• Provide SEO training and guidance to internal stakeholders to increase capability across the business.
• Act as the subject matter expert for all SEO-related activities

What we are looking for:

• Proven, hands on experience in an SEO role ideally with exposure to multiple accounts
• Proven track record of driving growth
• Strong understanding of all key SEO pillars: technical, on-page, and off-page.
• Hands-on experience with leading SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and others.
• Ability to manage multiple SEO workstreams, prioritising tasks and delivering results within defined timelines.
• Strong data analysis skills with the ability to derive insights from SEO metrics and present them to non-technical stakeholders.
• Comfortable working independently while aligning with wider digital and content strategies.