SEO Manager

Fresh Direct; Ashford; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading company in the food distribution sector is seeking an SEO Manager to drive digital marketing efforts and enhance SEO performance across various brands. This role involves developing strategies, managing SEO activities, and collaborating with internal teams to improve online visibility and growth opportunities. Ideal candidates will have extensive experience with SEO tools and a proven track record of driving measurable results.

Qualifications

• Hands-on experience in an SEO role with exposure to multiple accounts.
• Strong understanding of technical, on-page, and off-page SEO.
• Ability to manage multiple SEO workstreams and deliver results.

Responsibilities

• Develop and manage SEO strategies for multiple brands.
• Conduct keyword research and competitor analysis for improvements.
• Report on SEO performance using key analytics tools.

Skills

Data analysis

SEO strategy

Technical SEO

On-page SEO

Off-page SEO

Tools

Google Search Console

SEMrush

Ahrefs

Google Analytics

Job description

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We have an exciting opportunity for an SEO Manager to join our Digital Marketing team to lead and implement SEO strategies and execution across the Sysco GB business, with a focus on increasing organic traffic, expanding SEO coverage and driving new business growth. You will play a critical role in reducing reliance on external agencies and embedding SEO best practices across internal teams.

What you’ll be doing:

• Develop and own the SEO strategy for Brakes Catering Equipment and Kent Frozen Foods, with scope to support additional businesses as needed.
• Manage the external SEO agency to ensure effective delivery of SEO activity for Brakes and Country Choice, ensuring alignment with internal strategy, brand tone, and commercial objectives.
• Conduct regular keyword research and competitor analysis to inform content and technical SEO improvements.
• Collaborate with content, digital, and ecommerce teams to deliver on-page SEO recommendations that improve visibility and rankings.
• Own technical SEO audits and implement fixes in collaboration with development teams.
• Report on SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush or equivalent.
• Identify and deliver scalable SEO processes and improvements to support business growth.
• Build and maintain an SEO roadmap to track progress and align with broader marketing goals.
• Provide SEO training and guidance to internal stakeholders to increase capability across the business.
• Act as the subject matter expert for all SEO-related activities

What we are looking for:

• Proven, hands on experience in an SEO role ideally with exposure to multiple accounts
• Proven track record of driving growth
• Strong understanding of all key SEO pillars: technical, on-page, and off-page.
• Hands-on experience with leading SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and others.
• Ability to manage multiple SEO workstreams, prioritising tasks and delivering results within defined timelines.
• Strong data analysis skills with the ability to derive insights from SEO metrics and present them to non-technical stakeholders.
• Comfortable working independently while aligning with wider digital and content strategies.

Additional Information

At Sysco GB everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at Sysco GB and we recognise that Sysco GB can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.