SEO Lead (Interim - 12 month maternity cover)

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission was to make sending and receiving flowers the joy it should be, by harnessing technology, brand, and letterbox delivery. We announced £75 million Series D funding in 2021 and acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders, making us the largest direct-to-consumer flower business in Europe.

Now, with a family of three brands, we aim to create a destination for making life more thoughtful and beautiful. We’re expanding beyond flowers and plants into categories like cakes, candles, and cocktails, with the ambition to become Europe’s #1 direct-to-consumer gifting destination.

Digital Marketing Team

Our team drives growth across the Bloom & Wild and bloomon brands in seven markets by collaborating with teams like Business Intelligence, Data, Commercial, Product, Brand, and Creative to deliver innovative, measurable campaigns. We are organized into three core teams based in the UK and the Netherlands:

Retention & CRM - nurturing existing customers through email, text, push notifications, and digital channels to increase conversion, engagement, retention, and revenue.

Acquisition - attracting new high-quality customers and working closely with the Retention Performance team to optimize paid channels for returning customers.

Marketing Innovation & Loyalty - driving innovation in marketing channels, building relationships, and increasing customer loyalty through targeted, personalized campaigns.

• Leading and executing the SEO strategy for Bloom & Wild and bloomon across markets, reporting to the Performance Marketing Director.
• Developing comprehensive SEO strategies aligned with business goals and seasonal campaigns.
• Overseeing content planning, creation, and optimization, including keyword research and content calendar management.
• Monitoring SEO metrics and providing insights for continuous improvement.
• Managing relationships and budgets with external SEO agencies and freelancers.

Market-specific responsibilities include managing SEO agency relationships, content updates, technical SEO audits, and keyword research for the UK, Germany, Netherlands, and Belgium markets.

You’ll love this role if you…

• Have proven experience in SEO strategy and implementation, preferably in a D2C business.
• Possess strong technical, content, and link-building SEO skills.
• Have excellent project management skills and experience managing multiple markets and stakeholders.
• Are experienced in managing external agencies and freelancers.
• Understand e-commerce and seasonal calendars.
• Are proactive, outcome-driven, innovative, and organized.

We value diverse skills and experiences, and welcome applicants passionate about our values and eager to contribute.

Belonging @ Bloom & Wild

We promote diversity and inclusion through our champions community and eight pillars of diversity, fostering a culture of belonging and support.

Our ways of working

We believe in connection, flexibility, collaboration, and empathy. Our values are:

Lead change for good: trying new things and doing what matters most.

Think deeply, act swiftly: making thoughtful decisions and implementing quickly.

Care wildly: pouring care and creativity into our work.

Stay open, be curious: being transparent and welcoming challenges.

We care about our teams’ well-being and work-life balance, offering flexible working arrangements and a supportive environment.

Our perks and benefits include:

Flexible working & work from abroad, 25 days holiday + birthday + flexible bank holidays, volunteering days, family leave, training, discounts, and equity options. More info at www.bloomandwild.com/careers.

Getting hired

We aim to make the application process supportive and transparent. Interviews include discussions with the current SEO Lead and Directors, a task, and a final chat with our CMO. We welcome feedback to improve your experience and encourage you to ask questions throughout.