SEO Journalist - Casual

News UK; London; On-site; GBP 28,000 - 40,000; Full time

Job summary

A leading media company in the UK is seeking an SEO Journalist to join The Sun Online. The role involves producing and editing stories with a focus on SEO, identifying search trends, and optimising content. The ideal candidate should have experience in an editorial setting and a strong understanding of SEO principles.

Qualifications

• Experience working to deadlines in a fast-paced environment.
• Understanding The Sun Online audience.
• Familiarity with SEO tools and principles.

Responsibilities

• Produce and edit stories with integrated SEO principles.
• Identify search trends and optimise content for SEO.
• Communicate with the newsroom on breaking stories.

Skills

SEO principles

Research

Editing

Communication

Writing

Education

Experience in an editorial setting

Tools

Google Trends

WordPress

Job description

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The Sun Online is one of the biggest digital news brands in the UK and is now the fastest-growing news site in the US. The Sun’s multi-award-winning Audience department is at the heart of our newsroom, with talented journalists publishing top coverage of news, sport, TV, showbiz, lifestyle, and family values. Our successful SEO team plays a central role in our publishing operation, driving search traffic, growing audiences, and building engagement and loyalty.

The role: The Sun is seeking a talented individual to support the development of The Sun’s SEO traffic.

This role involves producing and editing stories for The Sun, with SEO principles integrated into every story.

Our SEO journalists work on a rota, so some evenings (usually once a week) and weekends (usually once a month) are required.

Day-to-day responsibilities include:

• Confidently identifying search trends and making recommendations
• Optimising the homepage with search-friendly headlines and links in stories
• Writing stories on various topics
• Ensuring all stories are grammatically correct and well-edited
• Conducting in-depth research to inform and entertain readers
• Contacting sources and PR executives for story information when needed
• Communicating with the newsroom on breaking stories
• Having a thorough knowledge of the IPSO Code of Conduct, media law, and ethical considerations

What we are looking for:

• Experience working to deadlines in a fast-paced environment
• Understanding The Sun Online audience
• Experience in an editorial setting, preferably a newsroom
• Knowledge of SEO principles
• Familiarity with SEO tools like Google Trends
• Experience using WordPress or similar CMS platforms

About News UK: One of the leading media companies in the UK and Ireland, with brands including The Times, The Sunday Times, The Sun, The Sun on Sunday, and The TLS. Our broadcast brands include talkSPORT, Times Radio, TalkTV, and Virgin Radio UK. We reach nearly 40 million people monthly across various platforms, providing news, analysis, opinion, and entertainment. News UK is wholly owned by News Corp.

Life at News: Driven by passion, guided by principles, and acting with purpose. We aim to reflect and reach the nation, telling stories that matter. We believe our employees should represent diverse backgrounds and perspectives. Our Diversity, Equity, and Inclusion Strategy focuses on attracting talent from diverse pools, developing leadership equity programs, and promoting inclusivity across our workforce and content. We support our strategy with 12 employee-led networks and groups.

We strive to ensure everyone has the opportunity to perform at their best. Please inform us at any stage if you require reasonable adjustments during the recruitment process, and we will accommodate your needs.