SEO Journalist

The Sun is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.

The Sun has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.

Your role:

The Sun is looking for a talented individual to help drive forward The Sun’s SEO strategy.

You will be responsible for producing stories for The Sun with SEO principles baked into every story we produce.

Our SEO journalists work on a rota so some evenings and weekends are essential.

Day to day you will:

1. Confident in identifying search trends and making recommendations
2. Writing stories on a variety of topics
3. Help grow organic search, Discover and Google News on all four of The Sun’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie
4. Optimise The Sun’s content for large language models
5. Ensuring all stories are grammatically correct and well-edited
6. Able to conduct in-depth research to keep our readers informed and entertained
7. Contact sources/PR executives for further information on stories when required
8. Have a thorough knowledge of the IPSO Code of Conduct, media law and ethical considerations
9. Analyse and report back to the newsroom on SEO successes and failures
10. Perform competitor analysis and identify opportunities to improve and overtake in key markets
11. Monitor algorithmic changes and developments and help recommend actions to relevant teams
12. Be a go-to person for journalists and reporters seeking SEO advice

What we are looking for from you:

1. Experience writing to a deadline in a fast-paced environment
2. Strong understanding of daily news trends
3. Be agile: Fast-moving and quick to flag emerging and declining trends
4. Ability to implement ideas and strategies to help overall traffic growth
5. Good understanding of SEO tools in the newsroom and ability to use them to maximum effect
6. Passion for news and digital journalism
7. Good team player

Benefits

Some of our benefits include:

1. Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
2. Wide range of training available, plus full LinkedIn Learning access
3. Private medical insurance including coverage for pre-existing conditions
4. Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
5. ‘Bikes for Work’ and ‘Electric Car’ scheme
6. Access to exclusive events Up to 60% discount on Harper Collins books and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
7. Access to wellbeing benefits such as EAP, physio/massage and counselling
8. A generous pension scheme with employer contributions of up to 5%
9. 30 days holiday, plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].