SEO & GEO Manager

Culligan UK; Wolverhampton; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

23 days holiday

Holiday purchase scheme

Pension - Salary exchange

Life Assurance

Culligan benefits platform

Product discounts

Employee Assistance programme

Training & Development

Enhanced parental leave

Job summary

Culligan UK is seeking a commercially driven SEO & GEO Manager to own how the brand is found, understood and recommended across search engines and AI-driven answer engines. You will grow high-quality organic traffic, leads and revenue for both B2B and consumer propositions, covering technical SEO, content, digital PR and local search.

You will also build our Generative Engine Optimisation (GEO) capability to become a cited, trusted source in AI Overviews and popular assistants.

Qualifications

• 5+ years of SEO with clear strategy ownership and measurable commercial results.
• Demonstrable technical SEO capabilities including audits, migrations, structured data, crawl/index, Core Web Vitals.
• Strong content and keyword/entity strategy experience, with topical authority and refresh programmes.
• Experience building authority via digital PR, data-led content or editorial partnerships.
• Proven GEO/AI search visibility experience or credible track record adapting to major search changes.
• Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor).
• Experience managing agencies, freelancers and cross-functional stakeholders.
• Track record of delivering measurable commercial outcomes from organic search (traffic, leads, revenue, ROI).

Responsibilities

• Own the strategy, delivery and measurement of organic search and GEO across B2B and consumer propositions.
• Lead technical SEO, content and topical authority initiatives, plus digital PR and local/multi-location search.
• Drive Generative Engine Optimisation (GEO) to position Culligan as a trusted source in AI assistants.

Skills

SEO strategy

Technical SEO

Content strategy

Digital PR

GEO/AI search

GA4 & GSC

SEO tools

Agency management

ROI delivery

Tools

Semrush

Ahrefs

Screaming Frog

Botify

Job description

We are seeking a commercially driven SEO & GEO Manager to own how Culligan is found, understood and recommended across both traditional search engines and AI-driven answer engines. Organic discovery is one of our highest-return acquisition channels, and this role owns the strategy, delivery and measurement behind it end to end.

You will be accountable for growing high-quality organic traffic, leads and revenue across our B2B and consumer propositions — covering technical SEO, content and topical authority, digital PR and authority building, and local/multi-location search. Alongside this, you will build our Generative Engine Optimisation (GEO) capability: making Culligan the cited, trusted source in AI Overviews, ChatGPT, Copilot, Gemini, Perplexity and other AI assistants.

Requirements

• 5+ years in SEO, with clear ownership of strategy and measurable commercial results
• Demonstrable technical SEO capability: audits, migrations, structured data, crawl and indexation, Core Web Vitals
• Strong content and keyword/entity strategy experience, including topical authority and content refresh programmes
• Experience building authority through digital PR, original data or editorial partnerships
• Practical, evidenced experience of GEO / AI search visibility — or a clear, credible track record of adapting quickly to major search change
• Advanced use of GA4, Google Search Console and at least one enterprise SEO platform (e.g. Semrush, Ahrefs, Screaming Frog, Sitebulb, Botify, Conductor)
• Experience managing agencies, freelancers and cross-functional stakeholders
• Track record of delivering measurable commercial outcomes from organic search (traffic quality, leads, revenue, ROI)

Benefits

• 23 days holiday plus bank holidays
• Holiday purchase scheme available
• Pension - Salary exchange Scheme
• Life Assurance
• My Culligan benefits -Discount platform
• Culligan Product discounts
• Employee Assistance programme
• Ongoing Training and Development
• Enhanced maternity, paternity, and grandparent leave