SEO Executive (GEO/LLMs)

FairPlay Sports Media; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Subsidised Sky package

Free PureGym membership

Free healthcare with Bupa

Life assurance and income protection

Pension with company contribution

£1,000 training fund

Job summary

FairPlay Sports Media in Leeds is seeking an Organic Performance Executive to join our Audience team. You’ll support the delivery of organic growth across English-speaking markets, primarily the UK and US, working with Content, Product and Engineering to improve organic visibility on Oddschecker.

You will conduct keyword research, monitor SEO performance, perform technical audits, and contribute to content optimisation plus AI-powered search initiatives.

Qualifications

• Experience in SEO or Organic Performance.
• Understanding of technical SEO fundamentals.
• Experience with Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Strong analytical mindset.
• Understanding of keyword research and content optimisation.
• Excellent attention to detail.
• Experience in betting, gaming, sports media, publishing or another competitive digital industry is highly desirable.
• Curiosity around AI-powered search and emerging SEO trends.

Responsibilities

• Support the delivery of the organic growth strategy across the UK, US and other English-speaking markets.
• Carry out keyword research and identify opportunities to increase organic traffic.
• Monitor organic performance using SEO and analytics tools.
• Perform technical SEO audits and identify optimisation opportunities.
• Work closely with Content teams to optimise existing content and support new content initiatives.
• Support Product and Engineering teams by raising SEO requirements and validating implementations.
• Monitor rankings, crawl health, indexing and Core Web Vitals.
• Support testing initiatives including A/B testing and SEO experiments.
• Assist with competitor analysis and market research.
• Work with the Digital PR team to support link acquisition initiatives.
• Produce regular SEO performance reports and dashboards.
• Stay up to date with Google algorithm updates and developments within AI search.
• Support optimisation across emerging AI-powered search experiences.

Skills

Analytical mindset

Keyword research

Content optimisation

Attention to detail

AI-powered search awareness

Tools

Google Analytics 4

Google Search Console

Ahrefs

Semrush

Screaming Frog

Job description

We’re a sports media network focused on building and nurturing highly engaged communities of sports fans and bettors to create value for our partners. We empower fans with real-time intelligence, premium independent content, and unique tools to compete in the sports betting game.

FairPlay Sports Media is a collection of market‑leading brands including Oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. We have partnerships with Reach, Fox Sports, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club.

About the Role

FairPlay Sports Media is looking for an Organic Performance Executive to join our Audience team. You’ll support the delivery of organic growth across our English‑speaking markets, primarily the UK and US. Reporting directly to the Senior Organic Performance Manager, you’ll play a key role in implementing SEO initiatives, monitoring performance, identifying growth opportunities, and working closely with Content, Product and Engineering teams to improve organic visibility on Oddschecker.

Key Responsibilities

• Support the delivery of the organic growth strategy across the UK, US and other English‑speaking markets.
• Carry out keyword research and identify opportunities to increase organic traffic.
• Monitor organic performance using SEO and analytics tools.
• Perform technical SEO audits and identify optimisation opportunities.
• Work closely with Content teams to optimise existing content and support new content initiatives.
• Support Product and Engineering teams by raising SEO requirements and validating implementations.
• Monitor rankings, crawl health, indexing and Core Web Vitals.
• Support testing initiatives including A/B testing and SEO experiments.
• Assist with competitor analysis and market research.
• Work with the Digital PR team to support link acquisition initiatives.
• Produce regular SEO performance reports and dashboards.
• Stay up to date with Google algorithm updates and developments within AI search.
• Support optimisation across emerging AI‑powered search experiences.

Experience & Skills

• Previous experience in SEO or Organic Performance.
• Good understanding of technical SEO fundamentals.
• Experience using Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Strong analytical mindset.
• Understanding of keyword research and content optimisation.
• Excellent attention to detail.
• Experience in betting, gaming, sports media, publishing or another competitive digital industry is highly desirable.
• Curiosity around AI‑powered search and emerging SEO trends.

Personal Attributes

• Curious and eager to learn.
• Highly organised.
• Comfortable working in a fast‑paced environment.
• Analytically aware.
• Passionate about SEO and organic growth.

What You’ll Get

• Subsidised Sky HD package, broadband and discounted Sky Talk.
• Free PureGym membership.
• Free healthcare with Bupa, life assurance and income protection.
• Pension scheme with up to 9% contribution from the company.
• £1,000 training fund each financial year to spend on your professional development.

EEO Statement / Diversity

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges and eager to learn, we encourage you to apply even if you don’t meet every requirement. We’re committed to building a diverse and inclusive team and ensuring an accessible recruitment process.

Our approach includes equal opportunity employment, non‑discrimination in recruitment, compensation, development and promotion, inclusive leadership and respectful work‑place behaviours. If you need any accommodations during the recruitment process, please let us know.