SEO Growth Lead — UK & US Markets

FairPlay Sports Media; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Subsidised Sky package

Free PureGym membership

Free healthcare with Bupa

Life assurance and income protection

Pension with company contribution

£1,000 training fund

Job summary

FairPlay Sports Media in Leeds is seeking an Organic Performance Executive to join our Audience team. You’ll support the delivery of organic growth across English-speaking markets, primarily the UK and US, working with Content, Product and Engineering to improve organic visibility on Oddschecker.

You will conduct keyword research, monitor SEO performance, perform technical audits, and contribute to content optimisation plus AI-powered search initiatives.

Qualifications

• Experience in SEO or Organic Performance.
• Understanding of technical SEO fundamentals.
• Experience with Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Strong analytical mindset.
• Understanding of keyword research and content optimisation.
• Excellent attention to detail.
• Experience in betting, gaming, sports media, publishing or another competitive digital industry is highly desirable.
• Curiosity around AI-powered search and emerging SEO trends.

Responsibilities

• Support the delivery of the organic growth strategy across the UK, US and other English-speaking markets.
• Carry out keyword research and identify opportunities to increase organic traffic.
• Monitor organic performance using SEO and analytics tools.
• Perform technical SEO audits and identify optimisation opportunities.
• Work closely with Content teams to optimise existing content and support new content initiatives.
• Support Product and Engineering teams by raising SEO requirements and validating implementations.
• Monitor rankings, crawl health, indexing and Core Web Vitals.
• Support testing initiatives including A/B testing and SEO experiments.
• Assist with competitor analysis and market research.
• Work with the Digital PR team to support link acquisition initiatives.
• Produce regular SEO performance reports and dashboards.
• Stay up to date with Google algorithm updates and developments within AI search.
• Support optimisation across emerging AI-powered search experiences.

Skills

Analytical mindset

Keyword research

Content optimisation

Attention to detail

AI-powered search awareness

Tools

Google Analytics 4

Google Search Console

Ahrefs

Semrush

Screaming Frog

Job description

FairPlay Sports Media in Leeds is seeking an Organic Performance Executive to join our Audience team. You’ll support the delivery of organic growth across English-speaking markets, primarily the UK and US, working with Content, Product and Engineering to improve organic visibility on Oddschecker.

You will conduct keyword research, monitor SEO performance, perform technical audits, and contribute to content optimisation plus AI-powered search initiatives.