SEO Executive

Click Dealer; Stoke-on-Trent; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Flexible working

25 days holiday + bank holidays

Medical plan & EAP

Training & Development

Job summary

Click Dealer in Stoke-on-Trent is seeking a talented SEO Executive to deliver results and improve organic search performance for independent UK car dealers.

You’ll analyse data, build client relationships, and create strategies that increase visibility, ranking above local competitors, and profitability.

Join an entrepreneurial team with growth ambitions and flexible working options, including some remote work and regular office duties.

Qualifications

• Strong hands-on knowledge of technical, on-page and off-page SEO.
• Experience with keyword research and content strategy.
• Proven ability to manage multiple client accounts and deliver measurable results.

Responsibilities

• Deliver organic search improvements across technical, on-page and off-page SEO.
• Build client relationships and understand their needs to retain accounts.
• Conduct keyword research and develop content and link-building strategies.
• Analyse performance data and turn insights into actionable recommendations.
• Collaborate with marketing and web teams to resolve issues and improve site performance.
• Occasionally conduct site visits for higher-packaged clients.

Skills

Technical SEO

On-page SEO

Off-page SEO

Local SEO

SEO tools

Google Analytics

Google Search Console

Content strategy

Keyword research

Excel

Client relationships

Data-driven

Ahrefs

SEMrush

Google Business Profile

Tools

Ahrefs

SEMrush

Google Business Profile

Job description

Location Stoke-on-Trent Contract Permanent - 35 hours per week Base salary – Competitive commensurate with experience Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service. Location – Stoke on Trent, 5 mins walk from station with onsite car parking. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

Location Stoke-on-Trent Contract Permanent - 35 hours per week Base salary – Competitive commensurate with experience Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service. Location – Stoke on Trent, 5 mins walk from station with onsite car parking. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

Location Stoke-on-Trent Contract Permanent - 35 hours per week Base salary – Competitive commensurate with experience Company benefits – Pension, Medicash plan, employee discounts, 25 days annual leave entitlement increasing with length of service. Location – Stoke on Trent, 5 mins walk from station with onsite car parking. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

We’re looking for a talented SEO Executive who thrives on delivering results and loves the challenge of improving organic search performance. If you’re someone who gets excited by data insights, enjoys building genuine client relationships, and takes real pride in creating strategies that make a tangible difference, we want to hear from you. In this role, you’ll be working with independent car dealers across the UK, helping them transform their digital presence and grow their businesses. Your expertise in SEO will directly contribute to dealers being found by more of the right customers, ranking above their local competitors, and maximising their profitability. It’s rewarding work with real-world impact – and we have ambitious plans for growth that we’d love you to be part of.

We’re looking for a talented SEO Executive who thrives on delivering results and loves the challenge of improving organic search performance. If you’re someone who gets excited by data insights, enjoys building genuine client relationships, and takes real pride in creating strategies that make a tangible difference, we want to hear from you. In this role, you’ll be working with independent car dealers across the UK, helping them transform their digital presence and grow their businesses. Your expertise in SEO will directly contribute to dealers being found by more of the right customers, ranking above their local competitors, and maximising their profitability. It’s rewarding work with real-world impact – and we have ambitious plans for growth that we’d love you to be part of.

We’re looking for a talented SEO Executive who thrives on delivering results and loves the challenge of improving organic search performance. If you’re someone who gets excited by data insights, enjoys building genuine client relationships, and takes real pride in creating strategies that make a tangible difference, we want to hear from you. In this role, you’ll be working with independent car dealers across the UK, helping them transform their digital presence and grow their businesses. Your expertise in SEO will directly contribute to dealers being found by more of the right customers, ranking above their local competitors, and maximising their profitability. It’s rewarding work with real-world impact – and we have ambitious plans for growth that we’d love you to be part of.

What a typical week looks like

You’ll be at the heart of delivering exceptional client work across organic search, from technical SEO through to on-page and off-page strategy. This is a role where your strategic thinking directly impacts client success – you’ll build strong relationships by understanding their unique needs, working hard to retain clients, and creating data-driven strategies that deliver real, measurable results. For some of our higher-packaged clients, this may also involve yearly site visits, giving you the chance to strengthen relationships face-to-face and get a first‑hand view of their business.

Every day, you’ll carry out keyword research, on‑page optimisation and technical SEO audits – managing site health, crawlability and indexation across a varied client portfolio. You’ll develop content and link‑building strategies, work with local SEO and Google Business Profile optimisation, and use tools such as Google Search Console, Ahrefs or SEMrush to track rankings, identify opportunities and diagnose issues. You’ll support keyword and content strategies aligned to key sales priorities, and dive deep into performance data, turning it into clear insights and recommendations that keep clients ahead of the curve.

You’ll manage client expectations and KPIs with a commercial mindset, ensuring every recommendation drives value. Working alongside a junior executive, you’ll share your expertise and help develop their skills whilst maintaining excellent client communication. You’ll also collaborate with the wider business – working with marketing and web colleagues to resolve technical issues and improve site performance, and lending your SEO expertise to customer success and sales teams to help them identify the best‑fit solutions for dealers.

You’ll stay up to date with algorithm updates, industry trends and best practices in SEO along the way. While the role focuses primarily on client delivery, you’ll occasionally support onboarding activities, ensuring new clients get off to a flying start.

You’ll be at the heart of delivering exceptional client work across organic search, from technical SEO through to on-page and off-page strategy. This is a role where your strategic thinking directly impacts client success – you’ll build strong relationships by understanding their unique needs, working hard to retain clients, and creating data‑driven strategies that deliver real, measurable results. For some of our higher‑packaged clients, this may also involve yearly site visits, giving you the chance to strengthen relationships face‑to‑face and get a first‑hand view of their business.

Every day, you’ll carry out keyword research, on‑page optimisation and technical SEO audits – managing site health, crawlability and indexation across a varied client portfolio. You’ll develop content and link‑building strategies, work with local SEO and Google Business Profile optimisation, and use tools such as Google Search Console, Ahrefs or SEMrush to track rankings, identify opportunities and diagnose issues. You’ll support keyword and content strategies aligned to key sales priorities, and dive deep into performance data, turning it into clear insights and recommendations that keep clients ahead of the curve.

You’ll manage client expectations and KPIs with a commercial mindset, ensuring every recommendation drives value. Working alongside a junior executive, you’ll share your expertise and help develop their skills whilst maintaining excellent client communication. You’ll also collaborate with the wider business – working with marketing and web colleagues to resolve technical issues and improve site performance, and lending your SEO expertise to customer success and sales teams to help them identify the best‑fit solutions for dealers.

You’ll stay up to date with algorithm updates, industry trends and best practices in SEO along the way. While the role focuses primarily on client delivery, you’ll occasionally support onboarding activities, ensuring new clients get off to a flying start.

About You

• At least 2 years’ experience managing SEO campaigns, ideally in a B2C or SaaS environment
• Strong hands‑on knowledge of technical, on‑page and off‑page SEO
• Working knowledge of Google Search Console and Google Analytics
• Experience with SEO tools such as Ahrefs, SEMrush or similar
• Experience running local SEO and Google Business Profile optimisation
• Confident analysing organic performance metrics and rankings data
• Experience with content strategy, keyword research and Excel
• Excellent written and verbal communication skills
• Experience in customer service and building client relationships
• At least 2 years’ experience managing SEO campaigns, ideally in a B2C or SaaS environment
• Strong hands‑on knowledge of technical, on‑page and off‑page SEO
• Working knowledge of Google Search Console and Google Analytics
• Experience with SEO tools such as Ahrefs, SEMrush or similar
• Experience running local SEO and Google Business Profile optimisation
• Confident analysing organic performance metrics and rankings data
• Experience with content strategy, keyword research and Excel
• Excellent written and verbal communication skills
• Experience in customer service and building client relationships

What will help you succeed in this role

• Highly organised, detail-driven and comfortable managing multiple client accounts at once
• A motivated individual who is ambitious and curious, with a desire to bring new ideas
• Able to work independently as well as being a team player Positive ‘can do’ attitude
• Confident in making decisions
• Confident and professional on the phone
• Data‑driven and analytical mindset
• Knowledge of the automotive industry (beneficial)
• Able to travel into our Stoke‑on‑Trent office regularly, particularly during the first few months as you settle into the role
• For some of our higher‑packaged clients, this may also involve periodic site visits, giving you the chance to strengthen relationships face‑to‑face and get a first‑hand view of their business.
• Highly organised, detail-driven and comfortable managing multiple client accounts at once
• A motivated individual who is ambitious and curious, with a desire to bring new ideas
• Able to work independently as well as being a team player Positive ‘can do’ attitude
• Confident in making decisions
• Confident and professional on the phone
• Data‑driven and analytical mindset
• Knowledge of the automotive industry (beneficial)
• Able to travel into our Stoke‑on‑Trent office regularly, particularly during the first few months as you settle into the role
• For some of our higher‑packaged clients, this may also involve periodic site visits, giving you the chance to strengthen relationships face‑to‑face and get a first‑hand view of their business.

Why work for Click Dealer?

In today’s dynamic Motor Dealer environment, Click Dealer understand the importance of new, innovative solutions to improve dealer performance and build customer loyalty.

We have over 20 years’ experience, with over 1,700 dealership clients and a portfolio of award‑winning Saas (Software as a Service) products including: websites, dealer management systems, lead management, stocking solutions, finance technology and lead generation SEM services.

The Clickers, as staff here are affectionately known, are the key to our success and we aim to provide them with a supportive and entrepreneurial work environment that fosters collaboration and allows our people to take responsibility, be successful, improve our business, improve our customers’ business and grow their own skills and personal development.

Everyone is a part of something extraordinary

Here, we have a culture, team, and atmosphere in which every Clicker’s work is valued and important

Your work is always appreciated and recognised

We can never give enough praise or recognition to our Clickers. Whether that’s through treating them to lunch or giving them a shout out in Microsoft teams.

You can lean on and trust us

All of our Clickers massively respect and appreciate one another, making the Click Dealer environment one that brings a great sense of belonging. Here you can lean on and trust your coworkers to work with you.

You’re constantly encouraged

We’re always encouraging and helping our Clickers to do better and continuously learn. We provide clear pathways for career progression, with access to support and training to help get you there.

Everyone is treated fairly

We are an Equal Opportunity Employer, which means that we are proud to fairly reward people for their efforts and achievements, as well as provide our employees every opportunity to provide feedback and talk to us if there is an issue.

We Know That You Have a Life Outside Of Work With Your Own Needs And Desires – We Put Real Value On Inclusivity And People’s Wellbeing. You Can Expect:

• Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements.
• 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
• Medical plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
• Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!

Why work for Click Dealer?

In today’s dynamic Motor Dealer environment, Click Dealer understand the importance of new, innovative solutions to improve dealer performance and build customer loyalty.

We have over 20 years’ experience, with over 1,700 dealership clients and a portfolio of award‑winning Saas (Software as a Service) products including: websites, dealer management systems, lead management, stocking solutions, finance technology and lead generation SEM services.

The Clickers, as staff here are affectionately known, are the key to our success and we aim to provide them with a supportive and entrepreneurial work environment that fosters collaboration and allows our people to take responsibility, be successful, improve our business, improve our customers’ business and grow their own skills and personal development.

Everyone is a part of something extraordinary

Here, we have a culture, team, and atmosphere in which every Clicker’s work is valued and important

Your work is always appreciated and recognised

We can never give enough praise or recognition to our Clickers. Whether that’s through treating them to lunch or giving them a shout out in Microsoft teams.

You can lean on and trust us

All of our Clickers massively respect and appreciate one another, making the Click Dealer environment one that brings a great sense of belonging. Here you can lean on and trust your coworkers to work with you.

You’re constantly encouraged

We’re always encouraging and helping our Clickers to do better and continuously learn. We provide clear pathways for career progression, with access to support and training to help get you there.

Everyone is treated fairly

We are an Equal Opportunity Employer, which means that we are proud to fairly reward people for their efforts and achievements, as well as provide our employees every opportunity to provide feedback and talk to us if there is an issue.

We Know That You Have a Life Outside Of Work With Your Own Needs And Desires – We Put Real Value On Inclusivity And People’s Wellbeing. You Can Expect:

• Flexible working environment – whether you prefer being in our office or would rather work predominantly at home, we can support flexible working arrangements.
• 25 days holiday plus bank holidays, increasing with service level. We encourage our team to book their holidays and take a break!
• Medical plan, including an Employee Assistance Programme. Our plan offers a range of services, including: a virtual GP service, 24/7 help line, and help with optical & dental costs.
• Training & Development – we want to support our Clickers with growth and upskilling. If there’s an opportunity you’re interested in, we are all ears!

Positions you might have held before

SEO Executive | Account Executive | Junior SEO Executive | Digital Marketing Executive | SEM Executive

SEO Executive | Account Executive | Junior SEO Executive | Digital Marketing Executive | SEM Executive

The finer details

The role

SEO Executive

The role

SEO Executive

The team

Digital Marketing

The team

Digital Marketing

Contract type

Permanent, 35 hours per week

Contract type

Permanent, 35 hours per week

Salary

Competitive commensurate with experience

Salary

Competitive commensurate with experience

Our office

Winton House, Stoke-on-Trent, ST4 2RW – close to bus and rail links. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.

Our office

Winton House, Stoke-on-Trent, ST4 2RW – close to bus and rail links. Whilst we can support working from home if you wish, you will need to be comfortable commuting into the office when needed.