SEO & Digital Marketing Executive

eSterling Ltd (Sterling Group); Birmingham; On-site; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Learning & development budget

Annual training budget

Conferences & events

Pension

25 days holiday

Eye care

Job summary

eSterling Ltd (Sterling Group) in Birmingham is seeking an ambitious SEO & Digital Marketing Executive to manage client portfolios, boost organic visibility and lead generation. You will work with design, development and marketing teams to roll out SEO strategies, provide technical recommendations and communicate performance clearly.

The role involves AI-enabled research and workflow improvements, a strong emphasis on delivering measurable commercial outcomes, and opportunities to grow with a

Qualifications

• At least two years’ experience managing SEO campaigns, ideally within an agency or multi-client environment.
• Strong understanding of technical, on-page and off-page SEO.
• Experience conducting technical SEO audits and translating findings into practical recommendations.
• Confident use of Google Analytics 4 and Google Search Console to assess performance and identify opportunities.
• Experience with keyword research, competitor analysis, search intent and SERP analysis.
• Experience using SEO platforms such as Semrush, Ahrefs, SE Ranking, Screaming Frog or comparable tools.
• Strong analytical and problem-solving skills.
• Experience producing performance reports linked to traffic, rankings, leads, conversions or commercial outcomes.
• Ability to explain technical concepts clearly to clients and non-technical stakeholders.
• Experience managing multiple projects, deadlines and priorities.
• Strong written and verbal communication skills.
• Experience using WordPress or other CMS platforms.
• A proactive approach, commercial awareness and a genuine desire to learn.

Responsibilities

• Develop and implement SEO strategies aligned with client objectives, KPIs and commercial goals.
• Conduct technical SEO audits and provide clear, prioritised and actionable recommendations.
• Undertake keyword research, competitor analysis, market research, search-intent analysis and SERP analysis.
• Monitor and improve organic rankings, visibility, traffic, conversions, lead generation and other agreed performance measures.
• Produce regular client reports and explain campaign performance clearly in relation to agreed KPIs.
• Build strong client relationships and act as a key day-to-day point of contact.
• Work closely with developers, designers and content teams to ensure SEO best practice is implemented.
• Support website launches, migrations, technical improvements and CMS changes.
• Identify opportunities for client growth, including relevant additional SEO, content, website or wider digital marketing services.
• Use AI tools to support research, content planning, SERP analysis, reporting and workflow efficiency. Develop and refine prompts and processes that improve productivity while maintaining quality and accuracy.
• Stay up to date with search engine updates, AI-assisted search, generative results, industry developments and emerging technologies.
• Contribute ideas that improve eSterling’s SEO processes, client offering and internal delivery.

Skills

SEO

Technical SEO

Google Analytics 4

Google Search Console

Keyword research

Content strategy

WordPress

CMS

AI tools

Client communication

Tools

Semrush

Ahrefs

Screaming Frog

SE Ranking

Looker Studio

Job description

• Location: Birmingham, Digbeth Creative Quarter
• Job type: Full-time
• Working pattern: Hybrid working available with flexible start and finish times

About eSterling

eSterling is an established digital marketing agency based in Birmingham’s creative quarter. We work with businesses across a wide range of industries, delivering SEO, websites, digital marketing and lead-generation strategies that produce measurable business results.

As our client portfolio continues to grow, we are looking for an ambitious and commercially minded SEO & Digital Marketing Executive to join our digital marketing team.

This is an opportunity for an experienced SEO professional to take ownership of client work, develop their technical and strategic capability, and contribute to how we use AI and automation to improve client outcomes and internal efficiency.

The Role

You will manage and support a portfolio of SEO clients, helping to improve organic visibility, website traffic, lead generation and commercial performance.

Working alongside our design, development and digital marketing teams, you will develop and implement SEO strategies, provide technical recommendations, communicate performance clearly and build strong client relationships.

The role includes practical use of AI and automation tools to improve research, analysis, campaign delivery and internal processes. You will apply sound judgement and quality control to all AI-assisted work.

Key Responsibilities

• Develop and implement SEO strategies aligned with client objectives, KPIs and commercial goals.
• Conduct technical SEO audits and provide clear, prioritised and actionable recommendations.
• Undertake keyword research, competitor analysis, market research, search-intent analysis and SERP analysis.
• Monitor and improve organic rankings, visibility, traffic, conversions, lead generation and other agreed performance measures.
• Produce regular client reports and explain campaign performance clearly in relation to agreed KPIs.
• Build strong client relationships and act as a key day-to-day point of contact.
• Work closely with developers, designers and content teams to ensure SEO best practice is implemented.
• Support website launches, migrations, technical improvements and CMS changes.
• Identify opportunities for client growth, including relevant additional SEO, content, website or wider digital marketing services.
• Use AI tools to support research, content planning, SERP analysis, reporting and workflow efficiency. Develop and refine prompts and processes that improve productivity while maintaining quality and accuracy.
• Stay up to date with search engine updates, AI-assisted search, generative results, industry developments and emerging technologies.
• Contribute ideas that improve eSterling’s SEO processes, client offering and internal delivery.

Essential skills and experience

• At least two years’ experience managing SEO campaigns, ideally within an agency or multi-client environment.
• Strong understanding of technical, on-page and off-page SEO.
• Experience conducting technical SEO audits and translating findings into practical recommendations.
• Confident use of Google Analytics 4 and Google Search Console to assess performance and identify opportunities.
• Experience with keyword research, competitor analysis, search intent and SERP analysis.
• Experience using SEO platforms such as Semrush, Ahrefs, SE Ranking, Screaming Frog or comparable tools.
• Strong analytical and problem-solving skills.
• Experience producing performance reports linked to traffic, rankings, leads, conversions or commercial outcomes.
• Ability to explain technical concepts clearly to clients and non-technical stakeholders.
• Experience managing multiple projects, deadlines and priorities.
• Strong written and verbal communication skills.
• Experience using WordPress or other CMS platforms.
• A proactive approach, commercial awareness and a genuine desire to learn.

Desirable skills and experience

• Experience using Google Tag Manager and Looker Studio.
• Experience supporting website launches, migrations, redirects or technical QA.
• Experience with local SEO, e-commerce SEO, content optimisation or content strategy.
• Experience with PPC or wider digital marketing activity.
• Understanding of ethical link acquisition, digital PR or content-led authority building.
• Practical experience using AI tools such as ChatGPT, Claude or Gemini for research, analysis, content planning or workflow improvement.
• Experience developing prompts, repeatable processes or automated workflows.
• Awareness of answer engine optimisation, AI-assisted search and evolving SERP formats.

What we Offer

• Salary of £30,000–£35,000 depending on experience, with annual salary reviews.
• Hybrid working opportunities and flexible start and finish times.
• 25 days’ holiday plus bank holidays, increasing with length of service. Company pension scheme.
• Dedicated time for learning, innovation and professional development.
• Annual training budget and access to industry-leading SEO and AI tools.
• Opportunities to attend relevant SEO, AI and digital marketing conferences and events.
• Clear career progression opportunities within the digital marketing team.
• A varied portfolio of clients across multiple sectors.
• Direct collaboration with in-house SEO, design, development and digital marketing specialists.
• Relaxed, supportive working environment, regular team socials and casual dress.
• Free eye tests.

We are looking for someone who wants to build a long-term career in SEO and digital marketing.

You will have the opportunity to develop your technical SEO knowledge, client-management capability, commercial understanding and use of AI-enabled workflows. Progression will be based on the quality of your work, your ability to generate results, client communication, technical capability and contribution to the wider team.

A typical progression route may include: