SEO Executive

The BDPN; Greater London; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Access to DAZN

25 days annual leave

Private medical insurance

Life assurance

Pension contributions up to 5%

Enhanced parental leave

Electric vehicle benefit option

Learning and development resources

Flexible working

Internal speaker series

Job summary

DAZN is seeking an SEO Executive to lead organic discovery across its freemium offerings and sports content. You will work with editorial, content, product and engineering teams to shape how fans discover, engage with, and subscribe to DAZN.

Based in Leeds or London, you will report to the Senior SEO Manager within the central marketing team, with cross-territory exposure and strong analytical responsibilities in a fast-moving environment.

Qualifications

• 1–2 years' experience in a digital marketing role.
• Strong analytical ability and comfort with multiple data sources.
• Experience or familiarity with SEO tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
• Good understanding of digital marketing principles.
• Confident communicator able to build relationships across teams and levels.
• Keen hunger to learn and excel in a flexible team environment.
• Mindset: ambitious and curious.

Responsibilities

• Develop and lead DAZN's SEO and AI SEO strategy across DAZN's Freemium offering and Tier 3 Sports.
• Conduct keyword research and create topic maps for content.
• Optimise for organic video discoverability liaising with Platform and Social teams.
• Optimise site architecture, metadata, and content structure.
• Monitor search performance and deliver regular reporting.
• Drive SEO requirements across product and platform teams.
• Collaborate with editorial and marketing on content optimisation.
• Report to key stakeholders about organic search performance.
• Stay ahead of search algorithm updates and best practices.

Skills

Digital marketing

Analytical thinking

Communication

Cross-team collaboration

Ambitious and curious

Tools

Google Search Console

Ahrefs

SEMrush

Google Analytics

Job description

Joining DAZN means being part of a cutting-edge sports streaming company in a vibrant tech hub. You'll work alongside passionate, talented professionals on innovative projects that reach millions of fans worldwide. Our offers a dynamic work environment with a great balance of career growth and lifestyle. If you're excited about shaping the future of live and on-demand sports entertainment, DAZN is the perfect place to make your mark and grow your career.

As an SEO Executive, you'll play a critical role in organic discovery across DAZN's global business, with a specific focus on our freemium product offering, this is the customer experience and rights in front of the paywall and includes: live sports rights and our evolving product offering. You will lead SEO strategy, content performance and technical improvements. Working closely with editorial, content, product, and engineering teams, you'll shape how sports fans discover, engage with, and subscribe to DAZN.

Based in Leeds or London in the central marketing team you will report into the Senior SEO Manager, being part of the organic media team and with a dotted line into the SVP of Owned Media and Special Projects. You will work across different territories, sports rights and internal teams at DAZN. Gaining hands-on exposure to how a global sports streaming platform operates. This is a fast-moving role where curiosity, commercial thinking and strong analytical skills are essential.

What You'll Be Doing:

• Develop and lead DAZN's SEO and AI SEO strategy across DAZN's Freemium offering (live rights and products) and Tier 3 Sports
• Conduct keyword research and create topic maps for content
• Optimise for organic video discoverability liaising with Platform and Social teams
• Optimise site architecture, metadata, and content structure
• Monitor search performance and deliver regular reporting
• Drive SEO requirements across product and platform teams
• Collaborate with editorial and marketing on content optimisation
• Report to key stakeholders about organic search performance
• Stay ahead of search algorithm updates and best practices

What You'll Bring:

• 1-2 years' experience in a digital marketing role.
• Strong analytical ability and experience to work with a variety of data sources.
• Experience or familiarity with SEO tools: Google Search Console, Ahrefs, SEMrush, Google Analytics, etc.
• Good understanding of digital marketing
• Confident communicator able to build relationships across teams and at all levels with an appetite to challenge convention.
• Keen hunger to learn and excel in a flexible team environment
• Mindset: ambitious and curious

Benefits include access to DAZN, 25 days' annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community including enhanced parental leave, electric vehicle benefit option, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.