SEO Copywriter

TN United Kingdom; United Kingdom; On-site; GBP 35,000 - 55,000; Full time

Job description

Social network you want to login/join with:

• Opportunity within a company with a solid track record of performance
• Join a market leader within Ecommerce / Marketplaces
• Fantastic work culture

The Job

Key Responsibilities

• SEO Content Creation: Write high-quality, engaging, and SEO-optimized content for various digital platforms, including blogs, product descriptions, landing pages, and social media posts.
• Keyword Research & Optimization: Conduct in-depth keyword research and implement SEO best practices to ensure content ranks highly on search engines, driving organic traffic to the website.
• Brand Voice Alignment: Ensure all written content aligns with the brand’s luxury tone and voice, maintaining a consistent narrative across all customer touchpoints.
• Content Strategy Support: Collaborate with the marketing team to develop and execute content strategies that support business goals and enhance online visibility.
• Analytics & Reporting: Monitor performance metrics such as organic search traffic, keyword rankings, and user engagement. Use data insights to refine content strategy and improve SEO efforts.
• Content Editing & Proofreading: Review and edit content to ensure it is error-free, polished, and adheres to brand guidelines.
• Competitive Analysis: Analyze competitor content and SEO tactics to identify opportunities and stay ahead in a competitive luxury market.

The Profile

Who You Are

• Luxury & Premium Brand Experience – You understand high-end customer psychology and can craft compelling messaging that resonates with an affluent, quality-conscious audience.
• Data-Driven & Results-Oriented – You analyse key metrics and refine strategies to improve performance.
• Self-Starter with Strategic Thinking – You thrive in a fast-moving, creative environment and can work independently while collaborating with the team.
• Creative Storyteller: You have a passion for words and an ability to craft compelling narratives that engage, inform, and inspire audiences.
• SEO Enthusiast: You are knowledgeable in SEO principles and always eager to stay up-to-date with the latest trends, tools, and best practices.
• Brand Advocate: You understand the nuances of luxury branding and are able to translate high-end product features into captivating, value-driven content.
• Collaborative Team Player: You thrive in a team environment, contributing ideas and working closely with colleagues in marketing, design, and sales to create a seamless digital experience.
• Detail-Oriented: You have a keen eye for detail, ensuring all content is polished, accurate, and aligned with the brand’s voice and style.
• Relationship Builder: You have experience working collaboratively with an agency who will support with SEO strategy.

Qualifications & Skills

• Language: High-level of English, either Native speaker, or C1+
• Experience: 3+ years of proven experience in SEO copywriting, preferably in luxury goods, or lifestyle industries.
• SEO Knowledge: Strong understanding of SEO principles, keyword research, on-page SEO, and Google Analytics.
• Writing Skills: Exceptional writing, editing, and proofreading skills with an ability to produce high-quality content quickly and efficiently.
• Technical Skills: Familiarity with SEO tools such as SEMrush, Ahrefs, Google Keyword Planner, Shopify, and content management systems (CMS).
• Portfolio: A portfolio or samples of past work demonstrating SEO-focused writing and content strategy.

The Employer

Our client is the UK's leading designer and manufacturer of affordable luxury pens since its launch in 2019. Our client range became an official bestselling brand in Amazon's US and UK marketplaces, and it is trusted by hundreds of thousands of customers worldwide.