SEO Copywriter

The Rowan Organisation; Heanor; On-site; GBP 27,000 - 30,000; Full time

Benefits offered by this job

32 days holiday per year

Free onsite parking

Access to company gym

Free takeaway meal every Friday

Annual team building days

Job summary

A leading automotive technology company in the UK is seeking an SEO Copywriter to create engaging content that drives traffic and conversions. The role involves conducting market research, writing technical content for automotive systems, and optimizing for SEO. Candidates should have proven SEO copywriting experience and a strong understanding of technical subjects, ideally in the automotive field. The company offers a supportive work environment, professional development opportunities, and attractive benefits including significant holiday allowance and access to on-site facilities.

Qualifications

• Proven copywriting experience with a focus on SEO within technical subjects.
• Experience with SEO tools and analytics platforms preferred.
• Strong research skills and ability to digest technical information quickly.

Responsibilities

• Conduct detailed market research to inform marketing strategies.
• Produce structured landing page proposals based on research.
• Write clear, informative technical content focused on automotive electronic systems.

Skills

Copywriting experience

SEO knowledge

Technical understanding

Research skills

Excellent written English

Tools

Ahrefs

SEMrush

Google Analytics

Google Search Console

Job description

Job Role: SEO Copywriter

Role type: Permanent

Work Hours: 9:00 - 17:30 Monday-Friday

Department: Digital Marketing

Starting Salary: £27,000 - £30,000

Are you a detail-oriented writer with an interest in understanding how things work, researching technical topics, and producing measurable results? We are on the hunt for someone with copywriting experience who can turn complex automotive systems into clear, informative content that performs in search.

The Role

Your main objective will be to produce informative, engaging and accurate content that adheres to current SEO best practice and drives website traffic and conversions. You will work across SEO strategy and content creation, owning projects from research through to publication and working within structured workflows and templates.

Demand for our ECU remanufacturing services is constantly growing and changing, with new opportunities being routinely identified in a fluid industry landscape. You will be responsible for understanding the market, identifying new opportunities, and building appropriate content in response to what you discover.

Key Responsibilities

• Conduct detailed market research and collect data to support product marketing strategies.
• Produce structured landing page proposals based on research findings.
• Develop a deep technical understanding of our service offering and internal processes to inform relevant content.
• Write clear, informative, and accurate technical content focused on automotive electronic systems.
• Translate complex technical information into easily digestible and engaging content for garages and technicians.
• Maintain current knowledge of SEO best practice and search engine algorithm changes to ensure content is always optimised and search engine rankings maximised.
• Proactively monitor and analyse content performance, making data-driven adjustments as required and sharing insight with the team.

Desirable Skills and Experience

• Proven copywriting experience, with a focus on SEO - ideally within a technical subject area (automotive, engineering, electronics, science or similar).
• Experience with SEO tools (e.g., Ahrefs, SEMrush, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console) is preferred.
• Strong research skills and ability to understand unfamiliar technical systems quickly.
• Excellent written English and attention to detail.
• Forward-thinking and prepared to generate and share ideas.
• Adaptable and excited by fast-paced growth and innovation in a rapidly evolving business.
• An interest in automotive technology and developing a deep technical understanding of our services.

What We Will Offer You

• A learning-centric environment where you can grow your skills in SEO and technical content writing.
• A supportive environment where creativity, collaboration and learning are encouraged.
• Access to funded training in SEO and digital marketing
• 32 days holiday per year, inclusive of bank holidays.
• Fully air-conditioned office.
• Free on-site parking.
• Unlimited barista-quality coffee.
• Recreation facilities (Full VR driving/gaming simulator/dart boards/pool tables).
• Free takeaway meal every Friday, named 'FAT FRIDAY' by all the staff.
• Access to a fully equipped company gym.
• Birthday Gifts.
• Christmas party, fully paid for by the Managing Director.
• Annual team building days.
• Excellent in-house career development opportunities