SEO Content Specialist

Betway Group; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join a leading digital gaming company as an SEO Content Specialist. You will create high-quality, optimized content to enhance organic visibility and drive traffic across platforms. This entry-level role offers opportunities for skill development and career advancement in a supportive environment. Ideal candidates will have a background in sports journalism and digital marketing.

Benefits

Comprehensive learning and development programs

Regular performance feedback and recognition

Employee assistance programs

Life assurance and income protection

Cycle to Work scheme

Qualifications

• Proven experience in sports journalism and digital content production.
• Deep knowledge of sports and betting.
• Strong organisational and planning skills.

Responsibilities

• Develop content ideas and campaigns around major sporting events.
• Create editorial content such as betting articles and guides.
• Conduct SEO research to identify keywords and opportunities.

Skills

Sports journalism

Digital content production

SEO expertise

CMS (WordPress)

Organisational skills

Communication skills

Attention to detail

Tools

Google Analytics

SEMrush

Ahrefs

Job description

Join us as an SEO Content Specialist at Betway Group

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About Win Technologies, part of Betway Group

We’re part of Super Group, a NYSE-listed digital gaming company behind leading Sports and iGaming brands. We focus on creative design, affiliate marketing, and conversion optimisation, supporting online casino games like Spin Casino, Ruby Fortune, Lucky Nugget, and more.

Who we’re looking for

We are experiencing growth and innovation. We seek passionate, driven individuals to join our team. We offer a supportive environment for skill development and career advancement. Ready to make an impact? Join us and be part of something extraordinary.

Why we need you

Your skills, passion, and drive will help us create exceptional experiences for our customers. As an SEO Content Specialist, you will support the delivery of high-quality, optimised content across Betway’s platforms, enhancing organic visibility, driving targeted traffic, and improving search rankings.

Your responsibilities include:

1. Develop content ideas and campaigns around major sporting events.
2. Create editorial content such as betting articles, guides, interviews, etc.
3. Conduct SEO research to identify keywords and opportunities.
4. Collaborate with social media teams to optimise content delivery.
5. Edit and publish content from contributors, maintaining tone and formatting.
6. Coordinate with international teams and agencies for foreign-language content.
7. Engage with internal stakeholders to align content with business goals.
8. Prepare monthly reports and reviews with KPIs.
9. Stay updated on industry trends and Google algorithm changes.
10. Promote SEO best practices across the organisation.

This role may involve additional duties to meet business objectives.

Essential skills:

• Proven experience in sports journalism and digital content production.
• Deep knowledge of sports and betting.
• Digital marketing and SEO expertise.
• Experience with CMS like WordPress.
• Strong organisational and planning skills.
• Excellent communication and writing skills.
• Attention to detail and copy editing experience.

Desirable skills:

• Knowledge of Google Analytics and Search Console.
• Experience with SEO tools such as SEMrush and Ahrefs.
• Understanding of sports betting markets and industry regulations.
• Experience in online gaming or casino industry.
• Familiarity with gambling compliance standards.

Our core values:

• Ownership and accountability.
• Initiating action.
• Resilience.
• Team orientation.
• Integrity.

Benefits include:

• Comprehensive learning and development programs.
• Regular performance feedback and recognition.
• Employee assistance programs.
• Life assurance and income protection.
• Cycle to Work scheme.

We value diversity and promote an inclusive, supportive environment across our global teams. Your growth and contributions are valued here.

Join us and experience the Superclass feeling!

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Writing/Editing

Industries

• Gambling Facilities and Casinos