SEO Content Lead

The BDPN; Greater London; Remote; GBP 90.000 - 130.000; Vollzeit

Zusammenfassung

Wise is building a global SEO Content team and seeks a Senior SEO Content Lead to oversee the SEO Blog Content program across languages. You will drive strategy, performance, and commercially driven decisions for a large content operation.

You will lead 40+ content specialists across languages, hire regionally, mentor managers, and partner with SEO and Product teams to maximise impact and growth for Wise's blog globally.

Qualifikationen

• Experience leading SEO programs, ideally for large multi-language sites.
• Proven track record of growing organic traffic and engagement.
• Strong stakeholder management across senior leadership.
• Ability to combine search insights with commercial data for decision making.
• Experience hiring and budgeting for teams.
• Proficient use of industry-standard SEO tools.

Aufgaben

• Oversee performance and commercial outcomes of the SEO Content team.
• Make global hiring decisions with regional content managers.
• Lead, coach and mentor a team of content managers and specialists.
• Collaborate with broader SEO and Product teams to drive impact.
• Ensure regional channel plans and investments target high-impact opportunities.
• Establish measurement dashboards and processes for effective planning and retrospectives.

Kenntnisse

SEO Leadership

Content Strategy

Team Management

Stakeholder Management

Hiring & Budgeting

Analytics & Reporting

SEO Tools

Tools

Google Analytics

Google Search Console

Ahrefs

Looker

Jobbeschreibung

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

We’re hiring for a global senior SEO Content Lead to come and oversee the SEO Blog Content team at Wise.

This team is responsible for producing SEO optimised blog content to help get Wise in front of new audiences and drive customer growth. This is a unique opportunity to manage the channel and work closely with 40+ content specialists who speak 25+ languages. This role requires someone with hands‑on experience in global SEO strategy and scaling operations for a large content site or editorial function.

While each content specialist is responsible for the production and output in their own market, this role will oversee the commercial performance of the channel and surface even more impactful opportunities for one of the best performing teams at Wise.

Our vision is to ensure we have a Wise blog in every market where our product is available. Our mission is to produce content that educates readers to help make international finance and money management simpler.

Your mission

Oversee and be accountable for the performance and commercials of the SEO Content team at Wise

Responsible for global hiring decisions for every region (with support from your regional content managers)

Lead, coach and mentor a team of experienced content managers who each have their own team of content specialists

Liaise with other teams in the wider SEO org at Wise to identify opportunities for existing language specialists to drive further impact beyond the blog

Ensure regional channel plans + investment are focused on the most high impact opportunities

Ensure content managers and specialists have correct measurement/dashboards and processes in place for effective planning and impactful retros

Work with other SEO and Product teams at Wise to grow the impact of the Wise blog and Wise SEO more broadly

Qualifications

The ideal person for this role

You have solid experience working in an SEO agency or as an in‑house SEO Manager with hands‑on experience implementing strategy (content, technical or off‑page) to grow users to a large content site

You are a highly experienced lead with proven track record of leading and developing others

You have excellent stakeholder management skills at every level - from working directly with specialists in the team to liaising with senior management on broader challenges

You’re able to combine search insights with commercial data to help surface big problems and opportunities for your teams to solve

You’ve managed hiring and budget decisions

You are super organised and can put processes in place to get your teams working in the most efficient way

Confident user of search tools (Google Analytics, Google Search Console, Ahrefs) as well as data vis tools such as Looker

Additional Information

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.