SEO & Content Executive

TN United Kingdom; Peterborough; On-site; GBP 24,000 - 26,000; Full time

Job summary

An established industry player is seeking a passionate SEO & Content Executive to enhance organic traffic and revenue. In this dynamic role, you will implement both on-site and off-site optimization strategies, conduct keyword research, and collaborate with cross-functional teams to ensure best practices. Your analytical mindset and strong communication skills will be vital in reporting performance metrics and identifying growth opportunities. Join a forward-thinking company committed to delivering fashionable products for curvy customers, and help shape the future of plus-size fashion retail in the UK.

Qualifications

• Proven SEO experience (in-house or agency) with a focus on organic traffic.
• Strong analytical skills to monitor and improve SEO performance.

Responsibilities

• Grow organic traffic and revenue through on-site and off-site SEO strategies.
• Conduct technical site audits and collaborate with dev teams to resolve issues.

Skills

SEO Erfahrung

Analytische Fähigkeiten

Schriftliche und mündliche Kommunikationsfähigkeiten

Problem-Lösungsfähigkeiten

Selbstmanagement

Organisatorische Fähigkeiten

Proaktive Herangehensweise

Teamarbeit

Enthusiasmus

Tools

Google Analytics

Google Search Console

Screaming Frog

SEMrush

Excel

Job description

SEO & Content Executive

Salary: £24,000 - £26,000 DOE

Location: Peterborough Head Office

Contracted Hours: Office Based, 37.5 hours a week - Monday to Friday 9am to 5pm

This is a Permanent, Full-time vacancy that will close in {x} days at {xx:xx} BST.

The Vacancy

What is the role

The focus of this role, within the search engine marketing team, will be to grow organic traffic and revenue. You will be responsible for executing both on-site and off-site optimisation strategies and reporting the results back to the team and wider business.

What you will do

• Grow organic traffic and revenue in line with forecasts and objectives
• Analyse and improve on-site and off-site SEO performance
• Carry out regular competitor keyword gap analysis and research to find new opportunities to drive organic strategy
• Perform regular keyword research in line with business objectives, season, and trends
• Optimise categories, sub-categories, and campaigns daily, considering seasonality and customer trends
• Write blogs with regular performance reporting, aligning with trade teams to grow organic traffic
• Conduct technical site audits to monitor crawl errors, page speed, core web vitals, redirects, and site structure
• Collaborate with the dev team to resolve site errors and identify opportunities, ensuring best practices
• Maintain and fix Google Search Console errors regularly
• Update Schema markup in line with best practices
• Audit and optimise XML sitemaps to follow best practices
• Maintain Robots.txt files across all sites
• Coordinate with the marketing team on link building projects to secure high-quality backlinks
• Stay updated on search industry news, insights, and Google algorithm updates

What you will bring

• Excellent written and verbal communication skills
• Proficiency in Excel
• Strong problem-solving and analytical skills
• Self-motivated and proactive approach
• Ability to work well within a team and use initiative
• Excellent organisational skills and high attention to detail
• Enthusiasm to succeed
• Proven SEO experience (in-house or agency)
• Knowledge of SEO best practices for search rankings
• Ability to report on key performance metrics confidently
• Self-management skills to handle multiple projects
• Proficiency with Google Analytics, Google Search Console, Screaming Frog, SEMrush, and other SEO tools
• Understanding of HTML, CSS, and JavaScript and their impact on SEO
• Copywriting experience
• Experience with eCommerce sites
• PPC knowledge (desirable)
• Retail or Fashion experience (desirable)

The Company

Yours Clothing offers value on the UK high street and online for curvy customers. Our brands include BadRhino, Long Tall Sally, and PixieGirl Petites. We are rapidly growing to cater for non-standard sizes both online and in stores.

Our success stems from entrepreneurial thinking and listening to our customers to deliver fashionable products at the right price. We operate in a fast-paced, evolving environment and aim to become the UK's leading plus-size fashion retailer, expanding into new niche markets both domestically and internationally.