SEO Business Director

Starcom; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Starcom is seeking an SEO Business Director to lead AI-driven search strategies and shape brand discovery in a digital landscape. This impactful role requires collaboration with senior clients and guiding teams to implement forward-thinking solutions.

You will manage client partnerships, design AI-driven audits, and develop KPI frameworks to measure brand visibility. Ideal candidates will have extensive SEO experience and a passion for innovation in search technologies.

A variety of benefits are offered, including Pension and Private Medical cover, designed to support employees’ well-being.

Qualifications

• Proven experience in senior SEO or digital strategy roles, ideally within an agency environment.
• Strong understanding of how large language models influence discovery and content visibility.
• Clear communicator, able to explain complex concepts to a range of stakeholders.

Responsibilities

• Lead strategic client partnerships for AI and LLM-focused SEO programmes.
• Design and deliver AI-driven search audits with commercially valuable recommendations.
• Collaboration with SEO and data teams to evolve agency's AI-search approach.

Skills

Experience in senior SEO or digital strategy roles

Hands-on experience with AI and LLM

Strong understanding of language models

Confidence working with data frameworks

Clear and confident communicator

Collaborative mindset

Job description

Job Overview

We are hiring an SEO Business Director to lead the evolution of AI-driven search and shape how brands are discovered in an increasingly intelligent digital landscape. This is a high-impact leadership role where strategy meets innovation—working with senior clients to redefine SEO through AI, data, and emerging platforms. You’ll play a central role in scaling capabilities, influencing commercial growth, and guiding teams towards forward-thinking solutions. If you’re passionate about where search is heading and want to build what comes next, this is your opportunity.

What You’ll Be Doing

• Lead strategic client partnerships, acting as the senior point of contact for AI and LLM‑focused SEO programmes
• Design and deliver AI‑driven search audits, translating insights into clear, commercially valuable recommendations
• Develop and oversee KPI frameworks that measure visibility, performance, and brand presence in AI‑powered environments
• Guide account and delivery teams, setting the strategic direction and ensuring consistent, high‑quality execution
• Drive performance reviews and long‑term roadmaps, grounded in data and emerging AI search behaviours
• Collaborate with SEO, data, and innovation teams to advance best practices and evolve the agency’s AI‑search approach
• Identify growth opportunities across accounts, supporting expansion through strategic consultancy and innovation

Skills We’re Looking For

• Proven experience in senior SEO or digital strategy roles, ideally within an agency environment
• Hands‑on experience with AI, LLM, or generative search audits and analysis
• Strong understanding of how large language models influence discovery, content visibility, and user experience
• Confidence working with data frameworks and defining KPIs in emerging, non‑traditional search ecosystems
• Ability to explore, assess, and engage with new tools and technology providers to strengthen capability
• Clear and confident communicator, able to explain complex concepts to a range of stakeholders
• Collaborative mindset with a curiosity for innovation and a passion for shaping the future of search

Benefits

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives and Publicis Groupe works primarily from the office or our clients' office four days per week.

Equal Opportunity Statement

We are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs – for example, related to disability, neurodivergence, or a health condition – please let us know. Sharing this information will never impact your application. Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change – building a culture where everyone feels seen, respected, and genuinely included.