SEO and Content Executive

Busy Bees Nurseries; Chasetown; Hybrid; GBP 27,000 - 32,000; Full time

Job summary

A leading childcare provider is seeking an SEO and Content Executive to enhance online presence and drive acquisition. This hybrid role collaborates across teams to implement effective SEO strategies, optimize conversion rates, and manage content, contributing to the company's growth and competitive edge.

Benefits

Access to Benefits and Wellbeing platform

Childcare discount up to 35%

Enhanced holiday allowance with an extra day off for your birthday

Qualifications

• Exceptional knowledge of SEO and content tools.
• Proven experience in SEO and CRO activities.
• Results-oriented mindset with analytical skills.

Responsibilities

• Define and deliver SEO strategies to meet KPIs.
• Lead on conversion rate optimisation and performance analysis.
• Collaborate with teams to optimize website and content.

Skills

SEO

CRO

Data Analysis

Collaboration

Attention to Detail

Job description

Social network you want to login/join with:

Employment type: Full time permanent, 35 hours, Monday to Friday

Based: Hybrid with one day a week in our Burntwood head office

Salary: Up to £32k DOE

About the role

Reporting to the Head of Acquisition, the SEO and Content Executive is responsible for working with our SEO agency to deliver competitive search performance and website optimisation at every stage of the acquisition journey. This is an exciting and varied role that will deliver a programme of on-page SEO, off-page SEO, conversion rate optimisation, and content generation, alongside general website management.

About Busy Bees

Established in, we are now not only the largest but also the leading provider of childcare in the UK and the fourth largest provider in the world, with almost centres across the globe operating in 10 countries.

About the benefits

• Access to Benefits and Wellbeing platform
• Childcare discount up to 35%
• Enhanced holiday allowance with an extra day off for your birthday

Responsibilities

• Work with the Head of Acquisition to define and deliver SEO strategies and activities, including keywords and phrases, content, and reviews, to ensure that Busy Bees is competing effectively in search and meets KPIs.
• Lead on conversion rate optimisation programmes, performance, and analysis at every stage to support ROI and KPIs.
• Collaborate with the paid media manager, web developers, and agencies to optimise website performance, content, compliance, and KPIs, including traffic, UX, and conversion rates.
• Stay ahead of consumer, industry, and technical trends and developments, proposing and managing recommended actions.
• Work closely with the Brand & PR team to ensure all acquisition activities align with the Busy Bees brand.
• Support the Paid Media Manager to optimise the relationship between SEO and paid media, particularly PPC and social media.
• Identify, manage, and optimise opportunities through directory listing platforms that benefit search and conversion performance.
• Track identified keywords and report on organic performance, proactively reporting on SEO performance against KPIs, including successes, trends, opportunities, and risks, with actionable recommendations.
• Lead on review platform strategies, working with other departments to ensure review scores and KPIs are met.
• Take a forensic approach to SEO and CRO at a centre-by-centre level to ensure every centre is optimised for lead generation.
• Manage and monitor agency and third-party partners effectively to maximise ROI and secure advantageous organic search performance, ensuring SLAs and KPIs are delivered.
• Champion SEO as the in-house expert, ensuring activity is understood and reported on.
• Make website content changes as required.
• Perform any other ad hoc projects and responsibilities assigned by the Head of Acquisition.

What we are looking for

• Exceptional knowledge and understanding of content, search, and analytical tools and systems.
• Proven experience in delivering high-performing SEO and CRO activities.
• Excellent attention to detail.
• A forensic approach to data and analytics.
• Results-oriented mindset.
• The ability to work collaboratively with wider marketing teams and agencies to achieve departmental objectives.
• The motivation, tenacity, and interest to champion SEO internally and support the wider acquisition team.